2024 EMEA IN2 SABRE Awards Winners

The IN2 SABRE Awards winners will be presented during the PRovokeEMEA Summit at The Ham Yard Hotel in London on April 17

Tickets are available here.

Experiential Marketing

Live Events
Winner:

• Logan Opens the Markets — Now with Hope&Glory

Certificates of Excellence

• A Campaign That Matters #WeTurnDown — Procter und Gamble Germany with Ketchum Germany
• Coronation Carriages — Uber with Hope&Glory
• Slow Down, It's Too Early — Czech Association of Insurers with Hero & Outlaw, McCann Prague
• The Reservoir Refill — INEOS with Geelmuyden Kiese

Online/Virtual Events
Winner:

• Northern Showdown — Riot Games with PR-operatørene

Certificates of Excellence

• bruno banani: Who’s magnetic? — Coty Beauty Germany GmbH with MSL Germany, Spark Germany
• MVM Future Talks 2023 — MVM Group with Lounge Group

Digital Promo & Activation
Winner:

• The Good Store — TECOM Group and Emirates Red Crescent with Hill & Knowlton

Certificates of Excellence

• Don't Be Jealous — Eurojackpot with Fabula Rud Pedersen Group
• Drunk Drivers Stay For Free — Aware.org with Clockwork
• The National Museum of Summer Destinations — The National Museum of Norway with Trigger Oslo
• Yas Island's Upbeat Summer Feat. Miami Band — Yas Island with Weber Shandwick MENAT, Momentum, Initiative

Earned Media

Digital/Print Media: General, Consumer and Lifestyle Media
Winner:

• “Retailer opens shop”: Re-opening 363 Oxford Street — hmv with Hope&Glory

Certificates of Excellence

• Announcing the most ambitious rhino rewilding programme globally — African Parks with WE Communications
• Bringing BSL to the Beautiful Game — Cadbury Fingers with Tin Man
• Offline Island - The world's first phone-free island — Visit Kotka-Hamina/Cursor oy with SEK
• Smashing the Second Glass Ceiling — BSI with Hill & Knowlton

Digital/Print Media: Business/Trade Media
Winner:

• Forbes cover painted by ABB robot — ABB with Marketup

Certificates of Excellence

• Hiring Hope in the Age of AI — HireVue with Positive
• LinkedIn A Levels — LinkedIn with Fight or Flight
• Unveiling Kyndryl's First Virtual Media Webcast — Kyndryl with United Partners
• Unveiling the hidden gem — IG&H with Progress Communications

Broadcast Media
Winner:

• Word Of The Year: Rizz — Oxford University Press with The Romans

Certificates of Excellence

• Changing the world's mind on African innovation — The Milken Institute with the Motsepe Family Foundation with Razor / M&C Saatchi Group
• COP28 Live Studio — The Abu Dhabi Media Office with APCO Worldwide
• How to crash a party and get into the FIFA World Cup — Solverde.pt with Corpcom
• Riverford Organic - Get Fair About Farming — Riverford Organic with Frank PR

Earned Media with Influencers + Communities
Winner:

• The Climate Emergency is a humanitarian emergency — UNHCR with INC - Istituto Nazionale per la Comunicazione

Certificates of Excellence

• Barbie, Pink Empowerment — Mattel with Marco
• Gangs of Lagos — Prime Video with Redrick Public Relations, Kinde Group, Tenx Collective
• Happiness Camp — Visit Finland with SEK
• Love As You Are — Control with BCW Spain

Persuasive Content
Winner:

• Romania Unfolds — Veolia Romania with Porter Novelli Romania

Certificates of Excellence

• Cricket's Inclusion in the Olympic Games — International Cricket Council (ICC) with BCW
• Nordic Valley - a counterweight to Silicon Valley — Vipps MobilePay with Trigger Oslo
• Powering Progress — Anglo American with Razor / M&C Saatchi Group
• Severe Asthma Index — Sanofi and Regeneron with The Weber Shandwick Collective

Sponsored & Paid Media

Paid Influencer Programs + Endorsements
Winner:

• "24 Hours at the Airport" series — Budapest Airport with Lounge Group

Certificates of Excellence

• #Snacketiquette — Yoplait with Cirkle
• Telling the magical story of the Journey of a Package — Amazon with Hill & Knowlton

Product Placement (Entertainment Vehicle)
Winner:

• Fly to Work! — Budapest Airport with Lounge Group / Media Factory
  

Digital Marketing/Advertising
Winner:

• Mesta goes soft! — Mesta with Trigger Oslo

Certificates of Excellence

• Get to know your kidneys — Boehringer Ingelheim Finland with Ahjo Communications
• Redefine Luxury — Visit Norway with Trigger Oslo

Social Media & Community Management

Social Video
Winner:

• Nivea's Skin Out Loud: Celebrating (Skin) Diversity — Beiersdorf with MSL Germany, Publicis One Touch

Certificates of Excellence

• My Best Friend — UltraPet with Retroviral, Panther Punch
• Sea of Thieves — Xbox with Clockwork
• The Amex TikTok Correspondent — American Express with Hope&Glory PR
• The Reflector Agent — Trygg Trafikk with Nucleus

Social Photos
Winner:

• Awkward Airport Habits: When a TikTok trend becomes a campaign — Fraport with MSL Germany, House of Yas, Wrage&Antwort

Certificates of Excellence

• As Real As It Gets — Reckitt Germany with Hill and Knowlton
• IKEA Throws in a Towel — IKEA with Hope&Glory

Social Publishing / Blogs
Winner:

• #yellowunited - Employee Advocacy putting the social back into social media — DHL Group with segmenta futurist:a

Certificates of Excellence

• How Janssen gained traction in a competitive environment — Janssen Norway with PR-operatørene

Crowdsourcing & Co-creating
Winner:

• Love or Hate, The Unborn Baby Edition by W Communications & adam&eveddb — Marmite with W Communications & adam&eveddb

Certificates of Excellence

• #Leapfrogging4Africa — Wärtsilä Energy with Kurio & Greenhouse Communications
• Saw This, Made This — Bombay Sapphire with Ogilvy UK

Owned Media

Website
Winner:

• AVE CZ new website — AVE CZ odpadové hospodářství with Ewing

Certificates of Excellence

• E.ON Energy Station — E.ON Romania with MSL The Practice, Starcom
• World of Equal Opportunities — Hrvatski Telekom / Croatian Telecom

Mobile Apps
Winner:

• Rewilding Mode — Husqvarna with Prime Weber Shandwick

Digital Publishing
Winner:

• Bravo magazine x Netflix — Netflix with MSL Poland

Certificates of Excellence

• AI Changing the rules of the game — Ejecutivos with Marco
• Telling the magical story of the Journey of a Package — Amazon with Hill & Knowlton
  

CSR, ESG and DEI Reporting
Winner:

• NRC Group – Sustainability Report 2022 — NRC Group with TRY Råd, Netlife Bergen and Position Green

Certificates of Excellence

• An Excellent Place for a Landfill — Getliņi EKO with Golin Riga, White Label, McCann Riga, Mindshare
• ESG Campaign — The Arab Energy Fund with Crowd
• Porsche Annual and Sustainability Report 2022 — Porsche with Kirchhoff Consult
• Who Cares? CME Cares! — CME with Ewing with Ewing
  

Annual Report
Winner:

• Porsche Annual and Sustainability Report 2022 — Porsche with Kirchhoff Consult

Certificates of Excellence

• Accelerating Justice Annual Report — Corruption Watch with Clockwork
• Metro Annual Report On Track —Metro

Documentary Film and Video
Winner:

• Map1mp1 - The Makazole Mapimpi story — Ryobi with Retroviral, 10th Street

Certificates of Excellence

• El Boom III: EL Camino de la sostenibilidad — Ejecutivos with Marco
• Romania Unfolds — Veolia Romania with Porter Novelli Romania
• The Granboks — Castle Lager (AB inBev) with Retroviral, Shaun James Film
• Unendangered Species — PI Deposit System Administrator with Fabula Rud Pedersen Group
  

Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology
Winner:

• A Private Message — WhatsApp with Edelman

Certificates of Excellence

• Making History - How AI helped to turn a slogan into reality — Islam Alijaj with Yoveo / Team Farner
• This Influencer Does Not Exist - But Can Go Viral — Helen with Kurio
• Training AI — ASICS with Golin
• Turn back time for nature — CEZ Group in Romania with Rogalski Damaschin

Audio: Podcasts + Music
Winner:

• The Pride Side — Mastercard Netherlands with big group Amsterdam, Table for Ten, Omnicom PR group NL

Certificates of Excellence

• Accounts Deceivable — Medius with Fight or Flight
• Spellbound by Sweden — Visit Sweden with Prime Weber Shandwick
• The Keep Off The Track Track — Govia Thameslink Railway with Shook
• The Re-Roar Remix — The Jockey Club with The Romans

Gamification/User-Generated Contests
Winner:

• Dream Makers — BSH Hausgeräte with MSL Germany

Certificates of Excellence

• Black Panther: Wakanda Forever — Xbox with Clockwork
• Real or Not Real — Frontify with Fight or Flight

Identity Branding
Winner:

• True Value — Payments Europe with FTI Consulting

Illustrations + Photography
Winner:

• #IgualesyÚnicas — Pernod Ricard Spain with Apple Tree

Certificates of Excellence

• Lidl Fashion Week — Lidl with The Romans
• Now it's Your time! — The Romanian American University with BDR Associates
• Winnie the Pooh: The Deforested Edition — Who Gives A Crap with Eleven/TBWA Melbourne Fanclub TBWA Chiat Day (US)
• WWF Climate Realism — WWF Germany with MSL Germany, Leo Burnett Germany, Digitas Pixelpark Germany, Starcom Germany

Real-time Engagement (Crisis and Issues)
Winner:

• Energy crisis as a business and reputational threat — Finnish Glasshouse Growers' Association with SEK

Certificates of Excellence

• A new era of Talkabilty — Razor PR with Razor PR / M&C Saatchi Group
• Hikers Against Hatred — Wiggle x Adidas with The Romans
  

Real-time Engagement (Newsjacking)
Winner:

• IKEA Throws in a Towel — IKEA with Hope&Glory

Certificates of Excellence

• Bringing deep tech to everyday life — Solace with Positive
• Heinz Ketch-up and Down — Kraft Heinz MEA with Current Global and FP7
• Lidl Fashion Week — Lidl with The Romans
• We Know Who the Next Head of State Will Be — Tipsport
  

PR in the Metaverse

Metaverse Events and Experiences
Winner:

• Give Your Wardrobe a New Dimension — Aupark Shopping Center Bratislava with Seesame

Gaming in the Metaverse
Winner:

• Finland's Energy-Wisest School — Caverion with Kurio

Data and Analytics

Social Listening
Winner:

• Comprehensive weekly and monthly multi- market reports aimed at regional positioning and online presence boosting — A diplomatic EU entity with A Data Pro
  

Data in Campaign Planning and Development
Winner:

• Plastics Europe: Using data to inform digital strategy — Plastics Europe with SEC Newgate

Certificates of Excellence

• 15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality — ASDA'A BCW
• From 'Ways of design' to 'Away from design' — Abitare Co. with MY PR
• T.R.A.I. — OLX Online Services/ Storia.ro with MSL The Practice, Publicis, Digitas, Media Investment
• The Chat: the UK’s first WhatsApp drama series by W Communications & BMB — Breast Cancer Now with W Communications & BMB

Behavioral Science
Winner:

• #ReadyFor20mph — Welsh Government with Lynn

Certificates of Excellence

• Jasady — Roche Diagnostics with ASDA'A BCW
• The most important meal (and message) of the day — Arla & Magic Breakfast with Hill & Knowlton
• The Year of Super Smart Home Hacks — Smart Energy GB with Tin Man
• Truth About Weight — Novo Nordisk with ASDA'A BCW
  

Original/Commissioned Research for PR
Winner:

• 15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality — ASDA'A BCW

Certificates of Excellence

• heineken@work — Heineken with INC - Istituto Nazionale per la Comunicazione
• Keep IT Real for Europe’s SMEs — Sharp Europe with Kaizo
• Let's Talk About Sex — Hims with Words + Pixels
• Suds in Schools — smol with Fanclub

Measurement and Post-Campaign Analysis
Winner:

• Mastering Earned and Influencer Measurement — Danone UK&I with Ketchum UK

Certificates of Excellence

• Hitting the right note: Eurovision 2023 campaign for VisitBritain — VisitBritain with Commetric
• Novartis Pavillon: Can a building be a communications channel? — Novartis with Commetric

Campaign Awards

Platform Creation
Winner:

• The Next Chapter — Abbott with Weber Shandwick Switzerland

Certificates of Excellence

• #NoJargon — Sanofi with Bleunuit Audiovisuel & Weber Shandwick
• Action Stations — Trainline with Hope&Glory
• No excuses - pioneering a fossil-free future — UPM Biochemicals with The Tilton Consultancy
• SustainaLearn: Bringing education at the forefront of the global climate discussion — UAE Ministry of Education with Weber Shandwick MENAT

Content Marketing Campaign
Winner:

• Vaginas Uncensored — Bodyform - Essity with Tangerine Communications

Certificates of Excellence

• Boosting recycling in Slovakia and helping nature one Pet or ALU at a time — Administrator of Deposit Return System with Neopublic with Ponyhouse
• Heatstriker — Arken Zoo with BCW
• Meta: Supporting Local Bookstores — Meta with Corpcom
• Turning Sustainability Ambition into Action — IBM with Weber Shandwick
  

Storytelling
Winner:

• Braille Bricks — Lego with Golin

Certificates of Excellence

• Dream Big — Sanofi with Weber Shandwick
• Gifting Lives with Hayat — Department of Health Abu Dhabi with Weber Shandwick MENAT
• MPULSE Magazine — Metro
• Taking Centre Stage in Regenerative Tourism — Red Sea Global with BCW

Combating Disinformation
Winner:

• Bringing down the walls: How a fenced-in company opens up to society — Charles River Laboratories with Omnicom PR Group NL

Start-Up Marketing Campaign
Winner:

• Making Quantexa the New King of AI — Quantexa with Fight or Flight

Certificates of Excellence

• #nohate – initiative that tackles hate speech in online space. — TrollWall with Seesame
• Sculpting Success: HRDuo's Strategic Narrative Echoes Through Three Key Announcements — HRDuo with Wilson Hartnell

Pro-Bono Campaign
Winner:

• Sounds of the Underground — Pro-bono in partnership with Merseyrail and Supplies for Ukraine with Ketchum UK

Certificates of Excellence

• #OptInk — Junge Helden e.V. with Weber Shandwick Germany, McCann Paris, McCann Germany
• Cancer Goes Backword — Lower Silesian Center for Oncology, Pulmonology and Hematology, Onkologika Foundation with K Group
• Election without fake — Committee for the Defense of Democracy with K Group, Must Be Loud
• Extraordinary Ordinary — Stephen Lawrence Day Foundation with BCW. Produced by WPP and its agencies, Hogarth, GroupM, EssenceMediacom, EssenceMediacomX, and Kinetic.

Micro-Budget Campaign
Winner:

• Hot Motor Bottles — Dacia with Hope&Glory

Certificates of Excellence

• King Charles III: The Burger King — Burger King Deutschland with Ketchum, Grabarz & Partner, David Martin, dentsu X, Burgerware
• Romani rejection letters — Diak Romako with SEK
• Shhhhh! Meyle puts Tesla's squeaks to rest — Meyle with Klenk & Hoursch
• Unearthing The Green Gap by W Communications with Grow To Know — Grow To Know with W Communications

This Year’s Issue: LGBTQ Rights
Winners:

• Our lives are at stake: Creating safer Slovakia for LGBTI people — Iniciatíva Inakosť with Seesame

Certificates of Excellence

• Come as you are — DNB with JCP
• Path to inclusive celebration: Village Pride — J&B with Marco
• The Pride Side — Mastercard Netherlands with big group Amsterdam, Table for Ten, Omnicom PR group NL
• Walk a Mile — Zalando with Smarts

Agency Awards

Diversity, Equity & Inclusion Initiative
Winner:

• Embracing Diversity at Ketchum Germany — Ketchum Germany
  

Certificates of Excellence

• Atrevia Active — Atrevia 
• Ketchum UK: Progress at work — Ketchum UK

PR Agency Employee Program
Winner:

• Got. Got. Need! — Action Global Communications - UAE

Certificates of Excellence

• Employee Programme "Belonging & Balance" — PrettyGreen

PR Agency Citizenship
Winner:

• Civic Courage: Light in the Darkness — Pro-bono project in partnership with the Royal House of Romania with BDR Associates

Certificates of Excellence

• Stars For Equality — CFF Olympia Las Rozas with Apple Tree
• Team Lewis: PR Agency Citizenship — Team Lewis

PR Agency Marketing
Winner:

• Building the UP International brand — United Partners

Agency Thought Leadership

Winner:

• The UnSustainability Report — Deloitte/GK with Geelmuyden Kiese

Certificates of Excellence

• The Death of the Comfort Zone? - Unwrapping Psychological Safety in the Workplace — Behave, the behavioural consultancy, part of Total Media Group with Propeller Group
• From Villain to Hero: WE Communications’ Brands in Motion Research Uncovers How Biopharma Brands Can Stay on Top Post-Covid — WE Communications
• Leading from the Front Thought Leadership Report - Beyond the CEO: The power of leadership voices on social media — FTI Consulting
• The Era of Discomfort — INC Non Profit Lab with INC - Istituto Nazionale per la Comunicazione

Agency of the Future
Winner:

• A new era of Talkabilty — Razor PR / M&C Saatchi Group

Certificates of Excellence

• Bijl PR - Transition to a (even) bright(er) future — Bijl PR
• Lodestone Communications — Lodestone Communications
• People Focused. PR centric.AI driven. — United Partners
• Pro Agency of the Future — Hatched by AI - designed and owned by ewing with Ewing

Individual Awards

Creative Professional of the Year
Winner:

• Indy Selvarajah: Creative Professional of the Year — Ketchum UK

Data Professional of the Year
Winner:

• Allison Spray: Data Innovator of the Year — Hill & Knowlton

Innovator of the Year: Agency
Winner:

• Shaping the Future of Social Media — Drew Benvie with Battenhall

Certificates of Excellence

• Connecting HI and AI — United Partners
• Martha Dalton — Lodestone Communications

Innovator of the Year: Brand
Winner:

• How to build a love brand on banking market - VeloBank’s success story in Poland — VeloBank

And finally…

Write your own category

• Combating hatred in online space — TrollWall with Seesame