SABRE Awards North America 2019 Finalists | Holmes Report
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2019 SABRE Awards North America finalists

The 2019 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 300 campaigns on its shortlist, selected from among more than 2000 entries. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the awards ceremony on May 7 at Cipriani 42nd Street in New York along with the Agencies of the Year and Best Agencies to Work For

Tickets and tables are available here.


Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

  • Winner: Now That's a Cardiac — Cadillac with Kovert Creative

CEO of the Year

  • Winner: John Legere for CEO of the Year — T-Mobile with Porter Novelli

The SABRE Award for Superior Achievement in Brand-Building

  • BuickStyle: The Ultimate Driving Shoe — General Motors Canada with Weber Shandwick Canada
  • Busting Perceptions and Shattering Expectations with Monster Jam — Feld Entertainment/Monster Jam with MullenLowe
  • Don’t Do Business / Don't Live Life Without It: Reigniting a 168-Year-Old Brand for a New Generation — American Express with Day One Agency
  • Johnnie Walker Celebrates Progress and Equality with The Launch of The Jane Walker Edition — Johnnie Walker with Hunter and Starpower
  • Man Vs. Glue — Krazy Glue with BCW (Burson Cohn & Wolfe)

The SABRE Award for Superior Achievement in Reputation Management

  • #CoverTheProgress — Discover Puerto Rico with Ketchum
  • AXIS Capital "Tomorrow Matters Today" — AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink
  • Mitsubishi Regional Jet: Discover Choice — Mitsubishi Heavy Industries with Edelman, TMP Worldwide (Advertising agency) MSL (Japanese consultant)
  • Strengthening Prudential's Reputation Amongst Washington Influencers — Prudential Financial with Edelman
  • The Hunt for 3ve - Battling Ad Fraud and Improving Reputation — White Ops with PAN Communications

The SABRE Award for Superior Achievement in Research and Planning

  • Bernzomatic Emergency Preparedness — Bernzomatic with Zeno Group
  • Edelman Intelligence for University of Michigan — University of Michigan with Edelman
  • Extra Credit: Flipping the Audience Engagement Funnel — VantageScore with APCO Worldwide
  • INFLUENCE ENGINE: A Data-Informed Approach To Content — Gillette Venus with Marina Maher Communications
  • Systematic Research Drives Fresh Insights into Cyber Warfare — Carbon Black with Greentarget and InkHouse

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Building a Campaign Validation Machine with Attribution — Lupin Pharmaceuticals, Inc. with W2O
  • IHOB: The Day IHOP Flipped The Script — IHOP with DeVries Global
  • Kevita Customer Journey Measurement — Kevita with Golin
  • Measuring the Impact of Innovation — Whirlpool Corporation with Ketchum Analytics
  • Ninja Foodi - Sparking Action Through Influence — SharkNinja with DeVries Global

Practice Area

Marketing Communications

Business-To-Business Marketing

  • Bank of America Small Business: Insights, Innovations and Solutions for Entrepreneurs — Bank of America with BCW Global
  • FutureOn Brings Offshore Industry into a Digital Future — FutureOn with Ward
  • Leveraging Premier Energy Conference to Spotlight the Ways Automation Is Making Energy Digital Trans — Emerson with FleishmanHillard
  • Putting a Modern Face on 40-Year Old Brand — Idea Grove
  • Welcome to the Water Revolution — Niagara Conservation with Padilla

Consumer Marketing (Existing Product)

  • Aussie Street - Find Your Purple Lining — Aussie with DeVries Global
  • Big Mac 50th Anniversary — McDonald's with Golin, The Marketing Store, Design by Disruption, Osborne Coinage, Moving Picture Company
  • Clean is the Beginning — Clorox with Ketchum
  • Duracell Hijacks Pop Culture to Spring into Saving Lives — Duracell with Citizen Relations
  • Rice Krispies Treats® Love Notes — Kellogg's Rice Krispies Treats with Edelman

Consumer Marketing (New Product)

  • Cheesy Shampoo and Bacon Conditioner Sells Out — Einstein Bros. Bagels with Coyne PR
  • Electron Wheel #RidetoCES with Google Assistant to launch the Gen 2 Wheel — Electron Wheel with Diffusion PR
  • Mayochup — Heinz with ICF Next
  • Out of the Playroom & into the Living Room — Anki with Hotwire
  • Ready-to-Drink Cold Brew Product Launch — Royal Cup Coffee & Tea with Markstein – Strategy & Execution | Credit: Brand Neue – Creative Development

Integrated Marketing

  • #BlanketChange — March of Dimes with Subject Matter
  • #HowWeCare — Johnson & Johnson Consumer, Inc. with The Neighborhood for J&J. Agencies include Ogilvy, Burson Cohn & Wolfe, J. Walter Thompson, and VML
  • Connecting Millennial Moms with the Amazing Inside Florida Orange Juice — The Florida Department of Citrus
  • Marriott International Loyalty Program Unification — Marriott International with Grey NY
  • Taste the Gold: Hershey's Shares Olympic Gold Platform — Hershey's with Ketchum

Corporate Reputation

Institutional Image

  • Behind the Scenes with Microsoft’s Elite Cyber Security Operators — Microsoft with WE Communications
  • Corn Refiners Association Rebrand — Corn Refiners Association with FP1 Strategies
  • Shifting Perceptions: Tyson Foods as the Protein Innovator — Tyson Foods with MWWPR
  • Tailgate Wedding — Johnsonville with Current
  • The Bridge to Possible — Cisco with The Hatch

Employee Communications

  • Celebrating 50th Anniversary Milestone — Intel with WPP
  • May is for Mothers | Merck for Mothers — Merck for Mothers with Marina Maher Communications
  • Reinventing the All Employee Meeting — HPE with Daggerwing Group
  • Rubi North America - Redefining Employee Communications at RB — RB with Qorvis Communications
  • Transforming Tomorrow — Janssen CVM with Gagen MacDonald

Employer Branding

  • Abbott Tackles Employees' Student Debt Crisis — Abbott
  • Creating a Culture of Innovation & Inclusion — SurveyMonkey with SutherlandGold
  • Creating Online Ambassadors to Share Emerson’s Story with the World — Emerson with FleishmanHillard
  • Kevin Peesker Executive Communications Strategy — Microsoft Canada with Veritas Communications
  • Leo Burnett Content Series A Day in the Life — Leo Burnett with MSL

Executive Leadership

  • #OpeningDayIsBack — Kingsford Charcoal with Current
  • Establishing ABB's First Chief Digital Officer As An IOT Champion — ABB with Zeno Group
  • FINCA Impact Finance: Impact Female Leadership — FINCA Impact Finance
  • HBS Executive Education — Harvard Business School with Weber Shandwick
  • InkHouse & Gravy Analytics: Executive Leadership — Gravy Analytics with InkHouse

Capital Markets Communications

  • Defense Against Bill Ackman — Herbalife Nutrition
  • Newron Pharmaceuticals Expands Global and U.S. Investor Visibility — Newron Pharmaceuticals with LaVoieHealthScience
  • Takeda Acquisition of Shire —M&A Communications Support — Takeda Pharmaceutical Company with Finsbury
  • Tilray Disrupts Wall Street with First U.S. Cannabis IPO — Tilray with C+C, Pomp & Circumstance and Kekst CNC
  • Zeno Executes Hershey's First Analyst Day & Voice of the Industry — Hershey with Zeno Group

Engaging Society

Cause-Related Marketing

  • Brita Filter for the Future — Brita with Current
  • Dove Men+Care Champions Paternity Leave for All Dads This Father’s Day — Dove Men+Care with Edelman, VaynerMedia, VIRTUE, Mindshare, Access2Insight
  • Evolution of Drink Good Do Good: Helping Increase Access & Awareness to Fresh Fruits & Vegetables — Naked with MullenLowe
  • Love Beauty and Planet Launch — Unilever/Love Beauty and Planet with Edelman, United Entertainment Group
  • The Estée Lauder Companies’ Breast Cancer Campaign Declares It's #TimeToEndBreastCancer — The Estée Lauder Companies’ Breast Cancer Campaign with M Booth

Community Relations

  • HealtheVoices — Janssen with Evoke PR & Influence
  • Newark on the Rise: Changing the Narrative of One of America’s Most Underestimated Cities — Prudential
  • Purple Purse: Overshare the Invisible — The Allstate Foundation with MSL
  • Putting Maternal Mortality in 'Reverse' | Safer Childbirth Cities — Merck for Mothers with Marina Maher Communications, Rabin Martin, Matter Unlimited, SPI
  • The Rewrite Cancer Innovation Challenge — Proof Inc. with Roche Canada

Corporate Social Responsibility

  • Always Fights to #EndPeriodPoverty — Procter & Gamble with MSL
  • Creating An Unlikely Water Hero — Scotts Miracle-Gro with Zeno Group
  • How to Cultivate a Crop of Young Food Innovators — General Mills with Ketchum Inc.
  • Plugged in: Making gaming accessible for people with disabilities — Microsoft with Microsoft Story Labs
  • Sustainable in a Generation Plan: Showing the World What We Stand For — Mars, Incorporated with Mars, Incorporated along with freuds, Weber Shandwick, Fanscape, Rockfish, Cone

Public Education

  • Take Command Campaign — Defense Department's Military Health System, Defense Health Agency with Deloitte
  • Quest Diagnostics Drug Testing Index — Quest Diagnostics with KP Public Affairs
  • UL Close Before You Doze — UL Firefighter Safety Research Institute with Allison+Partners
  • Safety Together for People and Pets — Urban Resource Institute with Group Gordon
  • Your Energy America — American Gas Association with DDC Public Affairs

Advocacy

Crisis Management

  • “A New Day” – Los Cabos Turnaround — Los Cabos Tourism Board with Ogilvy
  • Digital Reputation Management - Crisis Recovery for Frmr President of Malawi — Dr. Joyce Banda, 4th President of Malawi
  • Emerging Contaminate Environmental Crisis Support — Wolverine Worldwide with Lambert & Co.
  • FirstEnergy on the Ground for Hurricane Irma — FirstEnergy Corp.
  • The Sauce — McDonald's with Golin, [email protected], Onion Labs, We Are Unlimited

Issues Management

  • #CrockPotIsInnocent — Newell Brands
  • Breaking Barriers to Care: Reducing Stigma and Increasing Mental Health Care Access in the U.S. — Beacon Health Options with Global Strategy Group
  • Cub Scouts Welcome Girls — Boy Scouts of America with Golin
  • Love Wins...Again — Carnival Corporation with LDWW/Witeck Communications
  • Prosocial: Changing the Conversation Around 13 Reasons Why — Netflix with Zeno Group

Public Affairs

  • #AccessMATters: Fighting for Medicare coverage of opioid treatment programs — Advocates for Opioid Recovery with CURA Strategies
  • Defending New Jersey Bail Reform — American Civil Liberties Union of New Jersey with RoseComm
  • Mass Bail Out — Robert F. Kennedy Human Rights Foundation with Kivvit
  • Peanut Program Works — Southern Peanut Farmers Federation (SPFF) with Powell Tate
  • The Campaign to Stop Chinese Fentanyl Coming into the U.S. — Americans for Securing All Packages with SKDKnickerbocker

Media Relations

Corporate Media Relations

  • "A Poppy Worn, A Hero Honored" — USAA with Endeavor Global Marketing, IMG Live, Publicis Lion, Spark
  • Be Active — T. Rowe Price with RooneyPartners
  • Target's Turnaround — Target
  • Teamwork, Timing and Rock ‘n’ Roll Magic Bring the Teen Cancer America Story to Hundreds of Millions — Teen Cancer America with French West Vaughan
  • U.S. Xpress Full Ride — U.S. Xpress with Solebury Trout

Product Media Relations (consumer media)

  • 4,437 Pound Wisconsin Cheese Board Sets Guinness World Record — Dairy Farmers of Wisconsin with ShopPR
  • Bringing the Braspberry to Life — Driscoll's with Allison+Partners
  • Doritos Ketchup Drop — PepsiCo Foods Canada with Citizen Relations
  • Helzberg Diamonds Breaks the Rules of Engagement — Helzberg Diamonds with Carmichael Lynch Relate.
  • The New Sound of Cereal — Kellogg Company with Edelman

Product Media Relations (trade media)

  • A Perfect Day at CocoCay — Royal Caribbean International with Weber Shandwick
  • Chiquita Peels Back its Blue Sticker to Strengthen U.S. Trade Media Relations — Chiquita with Coyne PR
  • Clorox® Total 360® System: A Game Changer in Fighting Outbreaks — CloroxPro with Ketchum, Inc.
  • Entrupy: From Unknown to De Facto Standard for Product Authentication Technology — Entrupy with Clarity
  • OCREVUS Launch in Multiple Sclerosis — Genentech with W2O Group

Digital and Social Media

Digital Campaign

  • #MaterniTMillion — Integrated Genetics with EvolveMKD
  • Behind the Lens: Living with a Rare Blood Cancer — Incyte Corporation with W2O Group
  • Disrupt today's disruptors — AACSB with RooneyPartners
  • Divorce Stories — TIAA with 360PR
  • Work from Hawaii: A Residency Program — Hawaii Visitors & Convention Bureau with Edelman

Social Media/Social Networking Campaign

  • #AzureTrivia — Microsoft Cloud Enterprise with WE Communications
  • Carnival Gets a New Handle On Fun — Carnival Cruise Line with M Booth and Anomaly
  • Conoco Launches “Choose Go” — Conoco with Carmichael Lynch Relat.
  • Don't Kill My Buzz — Barkman with Mitchell
  • Pathway to Protection - Social Influence and Action — Janssen Pharmaceuticals, Inc. with MCS Healthcare Public Relations

Influencer Marketing

  • FlexClean: Suck It Up! It's Spring Cleaning Time — Rug Doctor with Digital BizCom, BizCom Associates
  • Hankook Asks “What Drives You” — Hankook Tire with Brodeur Partners
  • Lay's Tastes of America — Frito-Lay with Ketchum
  • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese — Arla Foods with Carmichael Lynch Relate.
  • Vicks #NoSickDays Real Time Influencer — Procter & Gamble with MSL

Branded Journalism

  • “All-American Family Portrait” — HP with Edelman
  • Alizila news hub for Alibaba Group — Alibaba Group
  • BBQuest — Beef Loving Texans with Apron Food PR
  • Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion — Gerber with Edible, Inc.
  • Gatorade Beat the Heat — Gatorade with FleishmanHillard

Word Of Mouth

  • #EggsAreHealthy — Pete and Gerry's Organic Eggs with 360PR
  • Chipotle Superfan Stickers — Chipotle with Day One Agency
  • GatherMS: By the Community, for the Community — Genentech with W2O Group
  • Philly Philly — ABInBev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK-BNC)
  • Red for Ed — National Education Association with Weber Shandwick

Experiential

Guerrilla Marketing

  • Exclusive the Rainbow — Skittles with ICF Next
  • JetBostonian — JetBlue with MullenLowe PR
  • Rise Against Hunger and FWV Launch Campaign to End World Hunger — Rise Against Hunger with French/West/Vaughan

Publicity Stunt

  • BMLPR Puckers Up for Pepperoni with Pizza-Flavored Lipstick — Villa Italian Kitchen with BML Public Relations
  • Pour Some Out For The L Train — ABInBev, SpikedSeltzer with 3PM Agency (Weber Shandwick in partnership with PMK*BNC)
  • Record-breaking National Teacher Appreciation Day — Red Robin Gourmet Burgers & Brews with Coyne PR
  • Reese's Candy Converter — Reese's with Zeno Group
  • Tostitos Royal Wedding — Tostitos/Frito-Lay with Ketchum

Special Event

  • A “First Look” at the National World War I Memorial, Washington, D.C. — U.S. World War I Centennial Commission with Susan Davis International
  • Compelling Consumers to Define the Future of Food — Land O'Lakes with Exponent PR
  • Four Seasons Pop Down Miami — Four Seasons Hotels and Resorts with HL Group
  • Hemophilia: The Musical — BioMarin Pharmaceuticals with Chandler Chicco Agency, a Syneos Health company, and Believe Limited
  • Making Maui Magic — Maui Jim Maui Invitational with KemperLesnik

Sponsorship

  • Fruit of the Loom at Lollapalooza — Fruit of the Loom with Burson Cohn & Wolfe and Crispin Porter Bogusky
  • LaundROO Lounge & Vintage Clothing Swap, Powered by LG — LG Electronics with Ogilvy, RQ, Live Nation
  • Victory Fridge — ABInBev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK*BNC)
  • Visa's Defeats FIFA World Cup™ FOMO — Visa with AMV BBDO (creative), Decoded (media), Endeavor Global Marketing (PR, sponsorship, influencer marketing), Starcom (media buying), Traktor (video production)
  • Watson the superfan: How AI is changing the game — IBM with George P. Johnson Experience Marketing

Trade Show

  • March Communications Showcases Sophos’ Innovative Threat Expertise at Black Hat 2018 — Sophos with March Communications
  • My Special Aflac Duck — Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists
  • Nissan is a Force at the LA Auto Show — Nissan
  • PGV debuts skin printer at first CES; Positioning P&G Ventures as a Technology Innovator — Procter & Gamble Ventures with The Bulleit Group
  • Rocking a Massive Trade Show with One Month to Plan — Lime with Mighty

Specialist Audience

Marketing to Men

  • AXE "You're Gold" — Unilever/AXE with Edelman (lead agency), United Entertainment Group (talent agency), Mindshare (paid media), 72 & Sunny (global agency)
  • Feel More: Tackling the Taboos around Masturbation & Masculinity — TENGA with Burson Cohn & Wolfe
  • Reinventing the Commute — SWIMS with Manifest
  • The No-Fumble Fanny Pack — Heluva Good! with M Booth
  • Wendy's Team Fresh Streetwear Collection — Wendy's with Ketchum

Marketing to Women

  • #22Victories — Medela with Ogilvy
  • The "Benefit" of Breastfeeding — Byram Healthcare with RoseComm
  • The ItAll Social Experiment — Lean Cuisine with Weber Shandwick
  • The next frontier for size inclusivity — Dia&Co with KWT Global (Formerly Kwittken)
  • Year of ShE: Putting the Feminine in Feminine Hygiene — Summer's Eve with Coyne PR

Marketing to Youth

  • Allstate® Champions for Good Driving Starts Young — Allstate® with Current Marketing
  • Bank of America Better Money Habits Millennial Report — Bank of America with BCW Global
  • Captivating Gen Z for Back-to-School Shopping — JCPenney with VP&C and M Booth
  • NIKE Young Athletes "Just Do It" Pep Talks — NIKE with C+C and Collab
  • Teens Prove Their #StreetTread — Michelin North America with Ketchum

Marketing to Seniors

  • AARP Disrupt Dementia Sparks New Solutions to Address the World's Brain Health Crisis — AARP with FleishmanHillard
  • Seniors, Listen to Your Heart — Edwards Lifesciences with Exponent PR
  • Terry Bradshaw Pitches A Different Kind of Timeshare to Boomers To Learn More About Pneumococcal Pne — Pfizer with RXMOSAIC

Multicultural Marketing

  • Celebrating Latinos Every Day — Microsoft with Edelman
  • Engaging Marginalized Communities Around HIV Prevention — Gilead Sciences with Precision Strategies
  • HAVANA CLUB presents: AMPARO — HAVANA CLUB with Harrison & Shriftman
  • Healing House — Casey House with Narrative
  • My HealthysexualStory: Breaking down barriers in HIV vulnerable communities — Gilead Sciences with Health Unlimited

Industry Sector

Consumer Goods

Automotive

  • 1923 - Forward Into The Past — Marvel Mystery Oil with Zeno Group
  • 2017/2018 Chevrolet Good Deeds Cup—Chevrolet Canada with Weber Shandwick Canada
  • Annie and Kathleen: A Beetle Story — Volkswagen of America with First & 42nd with Third Story Films
  • Creating Tomorrow Together — Ford Motor Company with Civic Entertainment Group
  • How Tenneco is Helping Improve its Plants with Best-in-Class Plant Communications — Tenneco with The Grossman Group

Fashion & Beauty

  • Carmex SuperCran Product Launch — Carma Laboratories (Carmex) with BVK
  • JILL STUART Beauty Media and Influencer Launch Event — JILL STUART with 5W Public Relations
  • Live Boldly with Ashley Graham and the Bold Brigade — REVLON with Lippe Taylor
  • Making Nexxus Keraphix as a Platinum Power Player — Unilever, Nexxus with Weber Shandwick
  • Olay Whips — Procter & Gamble with MSL Canada

Food

  • Green Giant Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable — Green Giant with Gillian Small PR
  • Real Canadian Superstore #TrulySuper Social Strategy — Loblaw Companies Limited with Citizen Relations
  • Teaching Chefs to Go Whole Hog for Prosciutto di Parma — Consorzio del Prosciutto di Parma with Padilla
  • The Home That Runs on Dunkin' — J.M. Smucker with Ketchum, Hill Holiday, and Carat
  • The World's Sweetest Internship — Mars Wrigley Confectionery (Global Corporate Affairs) with Edelman

Beverage

  • Hampton Water Rosé Launch — Hampton Water Wine Co. with KLG Public Relations
  • Hangar 1 Rosé Launch — Hangar 1 Vodka with Exposure Communications, The Media Grind
  • Raising the Bar: A Stock Imagery Refresh — Anheuser-Busch (Elevate Platform) with Praytell
  • Reclaiming "Champagne" — Miller High Life with ICF Next
  • Smirnoff Love Wins Campaign 2018 — Smirnoff with TAYLOR

Home & Furniture

  • Beautyrest Be More Awake Campaign — Beautyrest with Hunter Public Relations
  • Casaza Makes itself a Home in Union Square — Casaza with SourceCode Communications
  • Drifting into a Dreamy State — Boll & Branch with Coyne PR
  • Keeping it Simple with Steelcase's SILQ — Steelcase with Hot Paper Lantern
  • The Pure Company Breathes Fresh Air Into A Tired Industry — The Pure Company with LDWW

Consumer Products

  • #TideAd — Tide (Proctor & Gamble) with Taylor
  • A Celebrity Takeover to Remember (with Maddie Ziegler) — TOMY International, Inc. with Hollywood Agency
  • Hidden Valley's Ranch Keg — Hidden Valley Ranch with Current Marketing
  • Post Reports — The Washington Post
  • We Beefin? — Wendy's with Ketchum with VML and Six Course Inc.

Consumer Services

Entertainment

  • Call of Duty: Black Ops 4 | Influencer Marketing — Activision with PMK*BNC, Step 3
  • FIFA World Cup on Telemundo — Telemundo
  • Opening FanDuel Sportsbook at the Meadowlands — FanDuel with MWWPR
  • Showcase Cinemas Comes Home For the Holidays with 'Daddy's Home 2' — National Amusements, Inc. with Jenison Moore Marketing Communications
  • Take A Seat, Take A Stand — WNBA with Edelman

Financial Services

  • "Pay Your Way" — American Express with Day One Agency
  • Making Numbers Sing: How Credit Karma Created Data-Driven Stories for Millennials — Credit Karma with Method Communications
  • Recognizing 100 Difference Makers with $1M for A Better Tomorrow — TIAA with Weber Shandwick
  • Redesigning Life Insurance for the Living — John Hancock with Golin
  • Why of Wealth — Boston Private with Vested

Food Service (including restaurants)

  • Global McDelivery Day 2.0—The Busiest Delivery Thursday On Record — McDonald's with WE Communications in partnership with The Narrative Group
  • Jollibee Arrives in Manhattan — Jollibee Foods with Lead Agency: Ogilvy / Supporting Agencies: Liquid Advertising, Runaway Robot Productions, Geometry
  • Respect the Egg — Panera Bread with Weber Shandwick and Sloane & Company
  • SIPPING IS BELIEVING: Dunkin’ Takes Its Shot with a New Espresso Experience — Dunkin' with RF|Binder, with BBDO and Garrand Moehlenkamp
  • Starbucks Sleighs The Holidays With The Help of Kris Jenner, Gigi Hadi, and 4,000 Media Placements — Starbucks with Zeno Group and Edelman

Retailers

  • Canadian Tire Christmas House – Canadian Tire with Weber Shandwick Canada
  • SEPHORiA: A Beauty Playground Meets Your Social Feed in Real Life — Sephora with DeVries Global
  • The Woods Parka Lodge – Sport Chek with Weber Shandwick Canada
  • Time to Vote — Patagonia & Levi Strauss & Co
  • Warm Vibes. Powered Locally. — Cenex with Exponent PR

Travel & Tourism

  • AirHelp — AirHelp with 5W Public Relations
  • Air New Zealand Launches New Chicago Route — Air New Zealand with MWWPR
  • From Screenshot to Sunscreen: Booking Influencer Approved Vacations Straight from your Phone — Fairmont Mayakoba with Zapwater
  • Scandal Helps New Zoëtry Resort Flip the Script — AMResorts with rbb Communications
  • Unfiltered Bahamas — The Islands of The Bahamas with Weber Shandwick

Business-to-Business

Energy & Natural Resources

  • ComEd Icebox Derby — ComEd with Burrell
  • Energizing the Future — FirstEnergy Corp.
  • How EPRI Electrified 2018 — Electric Power Research Institute (EPRI) with APCO Worldwide
  • Impact Matters: Saving Money, Delivering Comfort, Building Communities — Columbia Gas of Ohio with Fahlgren Mortine
  • Partners in Community Safety — Columbia Gas of Ohio with Fahlgren Mortine

Chemicals & Industrials

  • Honeywell Hometown Solutions Safe Kids - Malaysia — Honeywell
  • Launching the Alliance to End Plastic Waste — Alliance to End Plastic Waste with Weber Shandwick
  • Microtargeting for Macro Impact-The Dow Chemical Company at Olympic Winter Games PyeongChang 2018 — The Dow Chemical Company with G&S Business Communications
  • Trinseo: Shifting Investors Point-of-View After Years of Continued Growth — Trinseo with Makovsky

Professional Service Firms

  • Bad Reviews Good for Business? — Chatmeter with Hotwire
  • Counseling Real Estate Attorneys to Media Success: Idea Hall with Cox, Castle & Nicholson — Cox, Castle & Nicholson LLP with Idea Hall
  • Deluxe Small Business Revolution Main Street Season 3 — Deluxe with Fast Horse, Flow Nonfiction, and Nina Hale
  • KPMG Driving the Next Generation of Women Leaders — KPMG
  • Miller Heiman Group Integrated Campaign — Miller Heiman Group with Walker Sands Communications

Real Estate & Construction

  • Engel & Völkers: Reimagining a Brand for the Americas — Engel & Völkers Americas with Mission Control Marketing
  • Fourth Time's a Charm : The Newland Sierra Development — Newland Communities with Davies Public Affairs
  • From Street to Sky - Elevating Skydeck Chicago — Skydeck Chicago with Zapwater Communications, Inc.
  • Owens Corning Has Veterans Covered — Owens Corning with Coyne PR
  • Revving Up the Fan Experience at Newly Modernized Track — ISM Raceway with Coyne PR

Transportation & Logistics

  • Air Canada Signature Service – Air Canada with Weber Shandwick Canada
  • It's a Bird…It's a Plane…It's the SuperTruck StarShip — Shell Rotella with Coyne PR
  • Making Artificial Intelligence on the Roads Practical, Safe and Real: Volvo Trucks Showcases Platoon — Volvo Trucks with French/West/Vaughan
  • RailxTech — American Association of Railroads with Subject Matter
  • The Miami Experience — Ford Motor Company with Civic Entertainment Group

Technology

Consumer Electronics

  • Happy Pawlidays — Furbo Dog Camera with SutherlandGold
  • JBL Fest — JBL
  • Milking My Ladies: Launching the Elvie Pump — Elvie with SourceCode Communications
  • Riding Loomo to Victory — Segway-Ninebot with Dynamo Communications
  • When Blending In Stands Out: Samsung QLED TV — Samsung with Allison+Partners

Technology: Hardware

  • Breaking Into the Food Retail Conversation: Store of the Future Amplification — Phononic with PAN Communications
  • Finding Our New Guiding Star — Hitachi Vantara
  • Making an Impact in Concussion Technology — Prevent Biometrics with Carmichael Lynch Relate.
  • Making Coding Magical with the Kano Harry Potter Coding Kit — Kano with Max Borges Agency
  • Making Gaming More Inclusive with the Xbox Adaptive Controller — Microsoft with Assembly Media Inc.

Technology: Software & Services

  • Best in Software: Unisys 2018 Security Index — Unisys with Bospar
  • Employees First: VMware Elevates Employees as Drivers of Digital Transformation — VMware with Weber Shandwick
  • F-Secure’s “Ghost In The Locks” Campaign — F-Secure with Crenshaw Communications
  • IBM's AI is now ready to debate you — IBM
  • One Concern: Defining The Benevolent Artificial Intelligence (AI) Category — One Concern with APCO Worldwide

Telecommunications

  • Ellen & Verizon Give Students The Tools To Learn — Verizon with Rogers & Cowan
  • Good Netizen Awards Initiative — iMiller Public Relations
  • T-Mobile's Multifaceted Military Support Initiative — T-Mobile with Porter Novelli
  • Team of Experts (TEX) — T-Mobile with Porter Novelli
  • The Phone Cleanse by Xfinity Mobile — Xfinity Mobile with Edelman

Web-Based Business

  • #RepresentLove — Tinder with M Booth and Marcel Sydney
  • Art Means More — Art.com with Carmichael Lynch Relate.
  • Burrow: from early D2C startup to experiential store — Burrow with Diffusion PR
  • DTFix Dating — OkCupid with KWT Global (supported by Wieden+Kennedy)
  • Never Stand Still — PayPal with Edelman, Hardpin Medial

Healthcare

Animal Care

  • Banfield Foundation Becomes the Calm Before the Storm — Banfield Pet Hospital / Banfield Foundation with Coyne PR
  • BETTER CITIES FOR PETS — Mars Petcare with Weber Shandwick
  • First-Ever Milk-Bone Dog of the Year Award — Milk-Bone with Ketchum, FCB, RGA, Carat
  • Owning the Future | Building Momentum for the Largest Pharma IPO in 2018 — Elanco with FleishmanHillard
  • Turning Our Back on Artificial Food — Petco with Edelman

Consumer Health

  • BOTOX® Cosmetic Website — BOTOX® Cosmetic with Lippe Taylor
  • Clearblue Connected — Procter & Gamble with MSL
  • GARDEN OF LIFE GRABS “ATTENTION” FOR CLEANER VITAMINS AND SUPPLEMENTS — Garden Of Life with Carmichael Lynch Relate.
  • Making the Case for Choline: An Essential Nutrient for Every Body — Balchem with FoodMinds
  • Mucinex #SuperSickMonday — Mucinex with DeVries Global, dna Communications

Healthcare Providers

  • #BeTheGift and Break Through — DCI Donor Services with DVL Seigenthaler / FINN Partners and DCI Donor Services
  • Bridge 2 Bridge: Engaging Delta Dental Employees Around a Corporate Headquarters Relocation — Delta Dental of California with Edelman
  • Challenge Possible: Kaiser Permanente Drives Health Care Industry Transformation from Within — Kaiser Permanente with Weber Shandwick
  • Cigna Combines with Express Scripts, Establishing a Blueprint to Transform the Health Care System — Cigna Corporation with FTI Consulting Strategic Communications
  • Save Our Air Medical Resources (SOAR): Preserving a Life-Saving Service for Patients in Need — SOAR Campaign with Global Strategy Group

Medical Technology

  • Innovation in Healthcare Tech Media Relations — The Dynamic Dozen with Agency Ten22
  • Making FreeStyle Libre Ubiquitous Across America — Abbott with GCI Health
  • Medtronic Honors the Life and Legacy of Co-Founder Earl Bakken — Medtronic
  • Nothing Artificial About It: A PR Launch for an AI Mammography Solution — iCAD Inc. with ARPR
  • Redefining the Blood Pressure Monitor Experience — Omron Healthcare with MWWPR

Pharmaceutical: Rx

  • Champions of Science: The Art of Ending Stigma — Janssen Pharmaceutical Companies of Johnson & Johnson with Ruder Finn
  • Choices Matter: An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America — Pacira Pharmaceuticals with Coyne PR
  • Encouraging Americans to “Take Cholesterol to Heart” and Speak Up Before They Stop Their Statin — Kowa Pharmaceuticals America, Inc. with W2O
  • My Heart Matters — Proof Inc. with Jardiance
  • Summit for Solutions: Exposing a Gateway to Persistent Opioid Use, Addiction and Dependence — Pacira Pharmaceuticals with Coyne PR

Non-Corporate

Associations

  • Big Idaho Potato Truck — Idaho Potato Commission with Evans Hardy Young
  • Changing the perception of guaranteed lifetime income – not your grandfather’s annuity — Alliance for Lifetime Income with Peppercomm

  • Fraud=Fraud — Proof Inc. with Canadian Life and Health Insurance Association and the support of Environics Analytics (Proof Inc.'s partner agency that led persona research and development), and Environics Research Group (Proof Inc.'s partner agency that led survey and focus group research)
  • Heat Pump Water Heater Consumer Awareness — NEEA with C+C
  • Let's Measure Up — CFA Institute with Ogilvy

Educational & Cultural Institutions

  • History Comes Alive for Students with Help from HAMILTON — Gilder Lehrman Institute of American History with Finn Partners
  • Lights, Camera, Action: Launching the Inaugural Smithsonian African American Film Festival — National Museum of African American History and Culture with Precision Strategies
  • More Than a Home Makeover: Showcasing the Mission of the Illinois Governor’s Mansion Renovation — Illinois Governor's Mansion Association with Hawthorne Strategy Group
  • Primrose Schools Helps Working Parents #LetGuiltGo — Primrose Schools with Jackson Spalding
  • Saving the Humanities in the New Political Order — National Humanities Alliance with Global Strategy Group

Government Agencies

  • CDC’S INSIDE KNOWLEDGE: ABOUT GYNECOLOGIC CANCER CAMPAIGN — CDC with Ogilvy
  • Covered California Open Enrollment 5 "Covered in Art" — Covered California with Ogilvy
  • Have a Positively Bluetiful Day — U.S. Highbush Blueberry Council with Padilla
  • Reducing Distracted Driving in Washington State — Washington Traffic Safety Commission with C+C
  • US Coast Guard - Train Now, Live Now. — United States Coast Guard with LMD, LMO, DCV - Digital Creative Visionarie

Not-For-Profit Organizations

  • Be Part of the Equation — Proof Inc. with Canadian Red Cross and the support of Capital Image (Proof Inc.'s sister agency that led French audience research and content creation for the campaign)
  • Project Revoice — ALS Association with KWT Global (Formerly Kwittken)
  • Save the Redwoods League – Centennial Celebration — Save the Redwoods League with Landis Communications Inc.
  • Saving Lives in Yemen — International Rescue Committee (in-house)
  • Zero Tolerance Communications Support – Bethany Christian Services with Lambert & Co. — Bethany Christian Services with Lambert & Co.

International

International

Global Campaign

  • 3M Champions Science — 3M with Ketchum
  • A Global Role Model Celebration — Mattel for Barbie with Weber Shandwick
  • IBM’s 5 in 5: Five groundbreaking scientific innovations that could change the world — IBM with Highwire Public Relations
  • TABASCO 150th Anniversary Campaign — McIlhenny Company, makers of TABASCO Brand products with Hunter Public Relations
  • World Pancreatic Cancer Day 2018: Demand Better — World Pancreatic Cancer Coalition with Hill Knowlton Strategies, Group SJR

Multimarket Campaign

  • #ShareALegend Campaign - New Holland Brewing with Lambert & Co. — New Holland Brewing with Lambert & Co.
  • 2018 Global Climate Action Summit — Global Climate Action Summit with Havas PR
  • KAYAK Helps U.S. Soccer Fans Find A New Fandom — KAYAK with Carmichael Lynch Relate.
  • More Powerful Together — The United Nations Women's HeForShe movement with FleishmanHillard
  • Toward A More Perfect Union: Cafe Bustelo Cafe Collabs — Cafe Bustelo - J.M. Smucker Company with Ketchum, SapientRazorfish, Carat, iProspect, BMF

Canadian Campaign

  • Bill Nye and The Launch of Nintendo Labo in Canada — Nintendo of Canada Limited with Craft Public Relations
  • Cobalt Card Launch — AMEX Canada with North Strategic
  • RBC House - Cutting through the TIFF clutter — RBC with The Mint Agency
  • The Bud Drops on Cannabis Legalization — Leafly with Hill Knowlton Strategies
  • The Oh Henry! 4:25 Bar Launch — The Hershey Company with UM, Mint, Reprise, Anomaly

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

  • Winner: LDWW Tells Employees to GO HOME — LDWW

PR Agency Citizenship

  • Winner: Pure Earth and TogoRun: Educating About the Impact of Disease-Causing Pollution — Pure Earth with TogoRun

PR Agency Marketing

  • Ask Gen Z — Day One Agency
  • Best Agency Marketing: Bospar PR — Bospar
  • Creating Cultures of Empowerment: Have Her Back — Golin
  • Techruptors & The Social Permission Tipping Point — Ketchum
  • The HealthiHer Movement — HealthyWomen  with GCI Health

Thought Leadership In PR

  • Brands in Motion 2018 — WE Communications
  • Civility in America: A Nationwide Survey — Weber Shandwick
  • Data Privacy Leadership — W2O
  • Driving Tech Sector Growth Through A.I. Thought Leadership — FleishmanHillard
  • GSG's Annual Business & Politics Study: Leading the Conversation on Corporate Activism — Global Strategy Group