Global Top 250 PR Agency Ranking 2016 | Holmes Report
Charting the future of public relations

Global Top 250 PR Agency Ranking 2016   

Rankings: Top 10 | Top 250 | Fast Movers | Holding Groups/Networks
Analysis: PR industry growth slows to 5%

Enter the 2017 rankings here
Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms—many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling or euros, conversions were made using exchange rates as of 12/31/2015. In some cases, where last year’s submitted numbers were used for comparison purposes, growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from large PR networks above $100m in fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, The Holmes Report has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2016 2015 Agency HQ Fee Income
2015 ($)
Fee Income
2014 ($)
Staff Growth (USD) Growth (Constant Currency)
11Edelman 1USA854,576,000812,000,00058495.2%5.2%
22Weber Shandwick 2USA775,000,000720,000,000 7.6%7.6%
33FleishmanHillard 3USA570,000,000580,000,000 -1.7%-1.7%
44Ketchum 4USA530,000,000515,000,000 2.9%2.9%
56Burson-Marsteller 5USA480,000,000477,000,000 0.6%0.6%
5
5MSLGroup 6France480,000,000482,000,000 -0.6%4.0%
77Hill+Knowlton Strategies 7USA385,000,000380,000,000 1.3%1.3%
88Ogilvy PR 8USA347,000,000321,000,000 8.1%8.1%
914BlueFocus 9China245,055,843179,214,216 36.7%36.7%
109GolinUSA227,000,000213,500,000 6.3%6.3%
1110Havas PR 10France225,000,000211,000,000 6.6%6.6%
1211BrunswickUK220,000,000210,000,000 4.8%4.8%
1313Cohn & Wolfe 11USA200,000,000181,000,000 10.5%10.5%
1412FTI ConsultingUSA189,974,000189,367,0005990.3%0.3%
1515Media Consulta InternationalGermany162,317,350172,788,000808-6.1%4.3%
1616Porter NovelliUSA127,000,000125,000,000 1.6%1.6%
1717APCO WorldwideUSA119,858,300118,112,6006801.5%1.5%
18 Huntsworth Health 12UK107,004,00093,132,000 14.9%21.1%
19 Sunny Side Up
Japan104,000,000 124  
2020FinsburyUSA100,000,000100,000,0002200.0%0.0%
2119WE CommunicationsUSA98,782,000106,676,000 -7.4%-7.4%
2223W2O Group 13USA95,010,00082,625,00042715.0%15.0%
2318GraylingUK93,536,000110,448,000 -15.3%-10.7%
2422inVentiv Health 14USA85,000,00085,000,000 0.0%0.0%
2525Vector Inc.Japan82,000,00067,000,00045022.4%22.4%
2624Ruder Finn
USA74,000,00073,891,0005650.1%0.1%
2734Finn Partners 15USA71,481,00052,796,00048635.4%35.4%
2829PMK*BNCUSA69,800,00060,000,00023716.3%16.3%
2928Lewis PR 16UK68,585,00061,700,00037011.2%11.2%
3031Text100 CorporationUSA68,094,73057,806,33360217.8%17.8%
3126Res Publica (National PR)Canada67,000,00067,000,000 0.0%0.0%
3237Bell Pottinger PrivateUK66,150,00067,236,000 -1.6%4.4%
3321FSB ComunicacoesBrazil63,025,83586,895,982704-27.5%-27.5%
3432MWWUSA60,000,00056,715,000 5.8%5.8%
3527Public Systeme Hopscotch 17France58,424,00064,624,890550-9.6%0.4%
3636ICRUSA56,208,72751,000,000 10.2%10.2%
3735fischerAppeltGermany52,500,00052,523,030 0.0%0.0%
3838
We Are SocialUK51,000,00049,000,000 4.1%4.1%
3933
Instinctif Partners
UK49,183,27255,695,000450
-12.1%-12.1%
4048
Allison+Partners
USA49,000,00037,093,00030032.1%32.1%
4130Kreab
UK/Sweden48,611,82058,201,000400-16.5%-7.3%
4232Freud CommunicationsUK48,228,76044,266,5602359.0%14.8%
4346Zeno GroupUSA47,343,82139,900,00031718.7%18.7%
4443DKC Public RelationsUSA46,950,00041,500,00023913.1%13.1%
4441Dentsu Public Relations
Japan43,000,00042,000,000 2432.4%2.4%
4645Marina Maher CommunicationsUSA43,000,00040,000,000150
7.5%7.5%
4744PRAP Japan
Japan41,000,00040,000,000275
2.5%2.5%
4847Hering SchuppenerGermany37,506,90038,962,000184-3.7%6.9%
4942DeVries GlobalUSA37,000,00042,000,000 -11.9%-11.9%
49
 Portland CommunicationsUK37,000,00031,200,00016018.6%25.0%
5155PadillaCRTUSA34,813,66631,624,11119010.1%10.1%
5262Four Communications Group 18UK34,380,21627,096,08822926.9%34.1%
5350Blue RubiconUK34,000,00034,000,000 0.0%0.0%
5457Llorente & Cuenca 19Spain32,738,77929,536,43348210.8%23.0%
5565GCI HealthUSA32,000,00026,000,000 23.1%23.1%
5653Global Strategy GroupUSA31,000,00032,378,00087-4.3%-4.3%
5769The Outcast AgencyUSA30,000,00024,600,000 22.0%22.0%
5851Citigate Dewe RogersonUK29,520,00034,164,000 -13.6%-8.7%
5961Racepoint GlobalUSA29,247,34627,279,5971037.2%7.2%
6075Newgate CommunicationsUK28,804,79521,548,51614233.7%41.3%
6159Prain GlobalKorea28,537,96927,996,3892241.9%1.9%
6257
Iris WorldwideUK27,930,00028,746,374135-2.8%3.1%
6362Mikhailov & PartnersRussia27,794,33032,119,953 -13.5%-13.5%
6464iMARS GroupRussia27,429,30026,183,4001324.8%4.8%
6579SECItaly27,260,90020,015,04718836.2%51.2%
6672Coyne PRUSA27,000,00023,010,00019017.3%17.3%
6763MHP CommunicationsUK 26,202,39526,301,600168-0.4%5.3%
6891M BoothUSA25,546,47218,800,00014135.9%35.9%
6967G&S Business CommunicationsUSA25,012,72425,438,112 -1.7%-1.7%
7070Oliver Schrott KommunikationGermany24,514,10024,006,4001722.1%13.4%
7180Prosek PartnersUSA24,400,00020,000,00010222.0%22.0%
7271SPN CommunicationsRussia23,978,81523,192,4121713.4%3.4%
7368AGT Communications
Russia23,485,10925,121,673314-6.5%-6.5%
7466Hotwire Public RelationsUK22,616,73625,680,428169-11.9%-6.9%
7574TaylorUSA22,100,00021,700,0001081.8%1.8%
7677Geelmuyden.Kiese
Norway22,000,00021,060,000 4.5%4.5%
77855W Public RelationsUSA21,927,96019,343,17613313.4%13.4%
7884Strategic Public Relations GroupHong Kong21,800,00019,700,00028210.7%10.7%
7992French/West/VaughanUSA21,166,20818,753,7479612.9%12.9%
8078Olson EngageUSA21,000,00020,200,000 4.0%4.0%
8190PeppercommUSA20,644,46818,807,537 9.8%9.8%
8294Fahlgren MortineUSA20,554,23618,616,47111910.4%10.4%
8381Hunter Public RelationsUSA20,500,00020,000,000 2.5%2.5%
8495Shift Communications
USA20,433,13118,444,85413210.8%10.8%
8582Barabino & PartnersItaly20,000,00020,000,000 0.0%0.0%
8688CROSRussia19,800,00019,016,8801504.1%4.1%
8787Adfactors PR 21India19,600,00019,100,0005002.6%2.6%
8898Levick Strategic CommunicationsUSA19,586,43117,231,6167313.7%13.7%
8986The Red ConsultancyUK18,936,78319,208,280132-1.4%4.2%
9097Serviceplan PR GroupGermany18,224,80017,666,0001133.2%14.5%
91101Jackson SpaldingUSA18,172,80016,245,653 11.9%11.9%
9283Farner ConsultingSwitzerland18,137,60019,723,00086-8.0%8.5%
93100AtreviaSpain17,801,53116,366,4602288.8%20.7%
94 SpongUSA17,500,00016,000,000 9.4%9.4%
95 KivvitUSA17,010,000 57  
96107Brands2LifeUK17,009,67015,207,50410812.2%18.6%
97110LaunchSquadUSA16,221,08614,062,803108
15.3%15.3%
9896LansonsUK16,152,60318,302,64992-11.7%-6.7%
99102Mitchell Communications Group
USA16,000,00015,900,000 0.6%0.6%
10076ICF MostraBelgium15,805,00021,363,610159-26.0%-17.9%
101116Rasky BaerleinUSA15,504,48013,000,0005119.3%19.3%
102109achtung!Germany15,337,39014,350,6001256.9%18.6%
103108TRACCSSaudi Arabia15,230,00014,600,0002244.2%4.1%
10499SparkPRUSA15,000,00016,400,000 -8.5%-8.5%
105105MaitlandUK14,994,00015,600,000 -3.9%2.0%
106104PR OneSouth Korea14,946,92115,800,836130-5.4%-5.4%
107163SpectrumUSA14,900,0008,400,000 77.4%77.4%
10889InterelUK14,715,00014,762,000120-0.3%10.7%
109135M&C Saatchi Sport & EntertainmentUK14,700,00010,920,00010534.6%42.9%
110103Haberlein & MauererGermany14,606,00015,851,000175-7.9%2.3%
111106Cooney/Waters GroupUSA14,020,72515,400,00046-9.0%-9.0%
112112Faktor 3Germany13,625,00013,431,0001611.4%12.6%
113133HanoverUK13,611,80310,969,9205724.1%31.1%
114114MakovskyUSA13,450,00013,200,000 1.9%1.9%
115165PAN CommunicationsUSA13,150,0007,800,0008568.6%68.6%
116132KaplowUSA13,100,00011,000,0006919.1%19.1%
117146PegasusUK13,084,7409,906,0009232.1%39.6%
118119RowlandAustralia13,000,00012,700,000 2.4%2.4%
118 Sloane & CompanyUSA13,000,00011,800,0001910.2%10.2%
120120RF BinderUSA12,700,00012,650,000680.4%0.4%
121126Brodeur PartnersUSA12,500,00012,000,000 4.2%4.2%
121114
ROI CommunicationUSA12,500,00013,001,55380-3.9%-3.9%
123113TVC GroupUK12,539,70613,416,0009-6.5%-1.2%
124129Bite CommunicationsUSA12,250,00011,682,750 4.9%4.9%
125152InkHouseUSA12,110,1739,017,6188034.3%34.3%
126122Action Global CommunicationsCyprus12,000,00012,500,000 -4.0%-4.0%
127126
Eric Mower + AssociatesUSA11,945,10011,968,851 -0.2%-0.2%
128131Max Borges AgencyUSA11,842,54110,800,000659.7%9.7%
129147ExponentUSA11,800,0009,850,000 19.8%19.8%
130130Nelson Bostock GroupUK11,610,82911,696,88088-0.7%4.9%
131137DaviesUSA11,310,00010,875,050324.0%4.0%
132148EastwickUSA11,215,5669,600,0005516.8%16.8%
133142Merritt Group
USA11,119,10010,186,230 9.2%9.2%
134128F&H Porter NovelliGermany11,052,60011,845,90064-6.7%3.6%
135161HighwireUSA10,994,1758,208,6945533.9%33.9%
136118A&B OneGermany10,943,60012,947,00075-15.5%-6.2%
137 The Big Partnership Group
Scotland10,942,91012,309,960109-11.0%-5.9%
138154M&C Saatchi PRUK10,479,6009,672,000928.3%14.5%
139144VeritasCanada10,100,00010,000,000751.0%1.0%
14039CYTS-LinkageChina10,075,00045,924,152190-78.1%-78.1%
141 CrosbyUSA10,055,190 48  
142157ReviveHealthUSA10,000,5008,780,0004513.9%13.9%
143141The Hoffman AgencyUSA10,000,00010,270,000120-2.6%-2.6%
143140CatalystUSA10,000,00010,500,000 -4.8%-4.8%
145139Frank PRUK9,966,85410,548,31471-5.5%-0.1%
146136WellcomFrance9,810,0009,680,0001101.3%12.5%
147158KwittkenUSA9,800,0008,750,0005912.0%12.0%
148 Method CommunicationUSA9,758,345 66  
149121AMI CommunicationsCzech Republic9,643,42212,581,745104-23.4%-14.9%
150 PowerscourtUK9,594,000
34  
151156Lift WorldPortugal9,543,1758,792,3461108.5%20.5%
152180Bliss Integrated CommunicationsUSA9,500,0006,783,000 40.1%40.1%
153162Podesta GroupUSA9,020,9098,200,0002010.0%10.0%
154171OctopusUK8,856,0008,424,000625.1%11.1%
155159KPR & AssociatesSouth Korea8,700,0008,614,922 1.0%1.0%
156160Apple Tree CommunicationsSpain8,692,7508,261,880725.2%16.8%
157177
NeboUSA8,600,0006,911,5897424.4%24.4%
158166JeffreyGroupUSA8,580,9977,722,73612011.1%11.1%
159170SenateSHJNew Zealand8,521,3587,257,3615617.4%17.4%
160192MischiefUK8,413,2008,268,000551.8%7.5%
161183Bateman GroupUSA8,332,9616,300,0004532.3%32.3%
162123First HouseNorway8,328,112
26  
163164FoodMindsUSA8,287,7568,072,494 2.7%2.7%
164145Jeschenko MedienAgenturGermany8,185,9009,970,40048-17.9%-8.9%
165134ApproachBrazil8,017,00010,956,000131-26.8%-26.8%
166176Dodge CommunicationUSA7,750,0007,000,0005510.7%10.7%
167193RBB Public Relations
USA7,605,8896,402,2004518.8%18.8%
168189360 Public RelationsUSA7,504,8716,547,0004814.6%14.6%
169198[email protected] 24UK7,350,000    
170173
Enzaim HealthRepublic of Korea7,265,7507,075,354572.7%2.7%
171 North StrategicCanada7,200,0006,321,0006513.9%36.1%
172 LVT GroupNetherlands7,085,000    
172 Thomas Marko & AssociesFrance7,085,000
36  
174200Diplomat CommunicationsSweden7,060,0005,640,2104525.2%25.2%
175179Lambert, Edwards & AssociatesUSA7,000,0006,840,000422.3%2.3%
175 N2N Communications25Australia7,000,000 38  
175182Lou Hammond & AssociatesUSA7,000,0006,748,039 3.7%3.7%
175175451 MarketingUSA7,000,0007,000,000 0.0%0.0%
179243Walker SandsUSA6,917,4944,558,0466251.8%51.8%
180 Cicero GroupUK6,891,713
52  
181181McNeely Pigott & Fox Public RelationsUSA6,806,5346,764,064590.6%0.6%
182 PhelpsUSA6,750,000 42  
183191Narva 26Sweden6,700,0006,413,000404.5%26.4%
184201LDWWgroupUSA6,596,3635,468,9601520.6%20.6%
185218All ChannelsBulgaria6,540,0004,840,000 35.1%50.0%
186 C+CUSA6,488,8795,250,0003523.6%23.6%
187195komm.passionGermany6,485,5006,292,000 3.1%14.4%
188197Fink & Fuchs
Germany6,431,0006,171,000 4.2%15.7%
189 Kirchhoff ConsultGermany6,322,0006,645,73752-4.9%5.6%
190 MC Communications
USA6,202,400 30  
191186saltUK6,085,2046,591,64735-7.7%-2.4%
192177Marco de ComunicacionSpain6,016,660
67  
193234Djembe CommunicationsUAE6,050,0004,000,000 50.0%50.0%
194223HarvardUK6,023,1774,602,0004030.9%38.3%
195205WUK5,993,3915,265,0005313.8%20.3%
196213Cerrell AssociatesUSA5,950,0005,000,0002519.0%19.0%
197258
PraytellUSA5,900,0003,250,0004281.5%81.5%
198 Headland ConsultancyUK5,900,000 37  
199208Creative CrestIndia5,859,0505,185,0004813.0%13.0%
200212Seven HillsUK5,839,0935,029,5694516.1%22.7%
201187Talk PRUK5,608,8006,573,84053-14.7%-9.8%
202220CooperKatz & Company
USA5,581,4454,790,8103516.5%16.5%
203 MCG Medical Consulting GroupGermany5,548,1006,001,60036-7.6%2.6%
204 Havas Just:: 27UK5,535,0004,992,0003010.9%17.2%
205217Berkeley PR
UK5,529,6694,842,2065914.2%20.7%
206222cirkleUK5,489,9394,680,0003517.3%24.0%
207168EMGThe Netherlands5,411,850
45  
208225Trigger OsloNorway5,406,4004,448,3544521.5%34.9%
209 Dukas Public RelationsUSA5,300,0004,600,0002115.2%15.2%
210224Pretty GreenUK5,235,3725,222,880420.2%5.9%
211275
Another CompanyMexico5,200,0002,200,00065136.4%136.4%
211204London Communications AgencyUK5,200,0005,372,11932-2.9%2.6%
213215Tangerine PRUK5,166,0004,909,320 5.2%11.2%
214254
BOCA CommunicationsUSA5,126,4053,319,8943554.4%54.4%
215199CP/compartnerGermany5,014,0005,808,000 -13.7%-4.2%
216206Magna CartaSouth Africa5,000,0005,202,698 -3.9%-3.9%
216 Bhava CommunicationsUSA5,000,0003,300,0002751.5%51.5%
218236Hope&GloryUK4,959,3603,944,9954725.7%32.9%
219264
Red Lorry Yellow LorryUK4,948,0862,948,4002467.8%77.4%
220216Bersay Communications
Turkey4,900,0004,901,287 0.0%0.0%
221209Threepipe Communications
UK4,870,8005,148,000 -5.4%0.0%
222229PLMRUK4,858,2484,149,5102917.1%23.7%
223211Integral PR Services India4,805,0005,050,00078-4.9%-4.9%
224259
Konnect Public Relations USA4,750,0003,229,2393547.1%47.1%
225138Singer AssociatesUSA4,736,0004,400,000187.6%7.6%
226 UnityUK4,723,2003,650,000 29.0%36.2%
227188Imagem CorporativaBrazil4,609,2996,568,60987-29.8%-29.8%
228238BellendenUK4,579,5853,918,2884016.9%23.5%
229 DT DigitalChina4,500,000    
230221L C Williams & AssociatesUSA4,450,0004,700,000 -5.3%-5.3%
231 AspectusUK4,428,0004,073,160 8.7%14.9%
232248Cap & Cime PR
France4,357,0253,707,8132517.5%30.4%
233237Meropa CommunicationsSouth Africa4,300,0003,928,000809.5%9.5%
234231RMA ComunicacaoBrazil4,263,1583,900,0001029.3%9.3%
235 Kaltwasser KommunikationGermany4,251,0004,210,800321.0%12.1%
236207Akima MediaGermany4,249,0005,190,90025-18.1%-1.0%
237202akkanto saBelgium4,159,7635,401,49826-23.0%-14.5%
238169Gregory FCAUSA4,103,0667,300,00050-43.8%2.7%
238233GroundFloor MediaUSA4,103,0664,018,676202.1%2.1%
240227Pro-Vision CommunicationsRussia4,100,0804,155,70861-1.3%-1.3%
241226Rumeur PubliqueFrance4,033,0004,356,000 -7.4%2.8%
242251
Hawkins International Public Relations USA4,000,0003,432,0002916.6%16.6%
243240LaneUSA3,986,7283,846,887253.6%3.6%
244228ikpAustria3,978,5004,150,17933-4.1%6.4%
245 JP KomGermany3,924,0004,719,00036-16.8%-7.7%
246244Tact Intelligence-conseilCanada3,900,0003,800,000422.6%2.6%
247 CCgroupUK3,874,5004,399,20022-11.9%-6.9%
248 Beehive PRUSA3,855,601 12  
249 Nancy J Friedman Public RelationsUSA3,840,000 23  
250252
March CommunicationsUSA3,777,0003,400,0003011.1%11.1%

Amendments

26 April 2016:
Revised 2014 fee income from MSLGroup

Restated 2015 fee income from Mikhailov & Partners

25 April 2016:
Restated 2015 fee income from Frank PR, Walker Sands, Launchsquad
Revised constant currency growth for Farner