The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Alan Marks — who reports directly to outgoing CEO John Donahoe — joined eBay in April 2008 from Nike where he was director of corporate media relations. Later this year, eBay and PayPal will split into two, independent publicly traded companies and eBay CEO-designee Devin Wenig will takeover and the existing leadership team — including Marks — will step down.
While his next project remains to be seen, Marks tenure at eBay included notable contributions. He oversaw all aspects of communications and reputation management for eBay, PayPal and eBay Enterprise. He brought on Edelman as eBay's PR agency of record and sat on the $18 billion company's executive management team. During Marks' time the company more than doubled its revenue and number of employees.
What do you consider your career highlight?
Building my current team.
What is the best advice you ever received?
Always use someone else's budget.
What is your favorite PR campaign?
There's too much great work being created and executed to single out one campaign (eBay and PayPal included!). But I will cite the recent "Alex from Target" viral moment as a great example of the chaotic environment we all compete in. Whether Alex was organic or a marketing ploy, the impact was very real.
What do you enjoy most about working in PR?
It's such a dynamic business. Sometimes frustrating, but never boring. And ultimately satisfying. Great PR creates change and helps shape the future.
What was your biggest career break?
Not getting fired at a young age (although that was a real threat) when I showed up at my corporate job after Thanksgiving break with a pierced ear. Surviving a tough conversation with my boss showed me the power of being who you are. My career took off from there and I stayed at the company for another decade.
Who was your mentor and why?
I believe the best mentoring comes from experience, not one person. Be open to everything. Listen. Pay attention. Be humble.
Who inspires you?
Customers. They always know best.
What are your favorite media, offline and online?
NYT, re/code, The Sun Magazine (thesunmagazine.org)
What is your favorite gadget?
iPhone6 -- it's my office, my life.
In one sentence, sell a career in communications to a new graduate.
If you believe in the power of words, images and experiences to inspire people, influence how we see ourselves and the world around us — and make impossible possible — then this is the career for you.
What is your favorite city for business travel?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2020