The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
When General Motors found itself embroiled in yet another major crisis in the first half of 2014, new chief executive Mary Barra—already under fire for her performance in front of a congressional hearing—turned to automotive industry veteran Tony Cervone to take over the company’s global communications function. Barra had already committed to greater transparency, and to changing the culture that led to the crisis, but Cervone helped the company seize the initiative and tell a proactive story. Cervone had previously served since 2011 as executive vice president of group communications for Volkswagen Group of America and before that spent two years as senior vice president and CCO for United Airlines in Chicago. Before that, he had spent a decade at GM in several senior communications, leading media relations, issues management and labor and employee communications, executive and financial Communications, and European and North American communications. He also spent 15 years with Chrysler, where he managed pre- and post-merger communications related to the merger of Chrysler and Daimler-Benz.
What do you consider your career highlight?
Current job -- helping manage through a huge crisis, but with the opportunity to be part of a team rebuilding numerous significant brands
What is the best advice you ever received?
Trust your instincts
What is your favorite PR campaign?
Don't know that I can answer this objectively.
What do you enjoy most about working in PR?
Dynamics of profession -- ever changing environment, stakeholder changes, need to build authentic connections with audiences.
What was your biggest career break?
Getting top role at GM Europe Communications in mid 2000s
Who was your mentor and why?
Steve Harris -- he combined true wisdom with a natural ability to encourage one to learn and take risk
Who inspires you?
My father -- worked from nothing to provide a future for his family; did so with a tenderness and love that allowed us to develop emotionally
What are your favorite media, offline and online?
too many to name -- huge appetite for information
What is your favorite gadget?
radar detector -- do I really need to explain?
In one sentence, sell a career in communications to a new graduate.
It's a career that when you're finished will look nothing like it was when you started; involving left brain problem solving and extreme right brain creativity.
What is your favorite city for business travel?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018