Charting the future of public relations

2015 In2 SABRE Awards EMEA winners

LONDON—Twenty-five public relations firms from across the EMEA region will be presented with In2 SABRE Awards during our In2Summit in London next month.

The In2 SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.

Norwegian PR firm Trigger will receive three trophies at the In2 SABRE lunch, which will take place at The Barbican, London, on May 19. Consultancies with two winning entries include multinationals Edelman and Ketchum; and UK firms Brands2Life, Dynamo, Hope&Glory, Shine, and Unity

Tickets for the #In2Summit, and for the Gold #SABREAwards dinner ceremony (finalists here) at the Roundhouse on the same evening, are on sale now.

2015 In2 SABRE Award EMEA Winners

EARNED MEDIA
Digital and Print Media
Winner
The Look to Die For—Liverpool City Council with Unity

Certificates of Excellence
Italy Investment Plan—BAT: British American Tobacco with INC, Istituto Nazionale per la Comunicazione 
Just for Tots for Butlins—Butlins with Unity
Kuddle: Product Launch—Kuddle with Burson-Marsteller
Taking 3D printing from out of the lab and into the living room—Robox with Diffusion

Broadcast Media (Radio/Television)
Winner
Fitbit on the box: defending category leadership with high profile broadcast integration—Fitbit with Kaizo

Certificates of Excellence

#FollowTheFairies—M&S with Unity
#StopEbola—Medici Senza Frontiere with INC, Istituto Nazionale per la Comunicazione 
Take my lightning but don’t steal my thunder—CapCo Covent Garden with Edelman

Blogs and Subject Matter Experts
Winner
Lil-Lets Let's Talk—Lil-Lets with Shine Communications

Certificates of Excellence
Just for Tots for Butlins—Bultins with Unity
The ‘turn a blind eye’ society—Reformed Church of Saint Paul in Rotterdam with Leene Communicatie
The Dare—Helly Hansen with PR-operatørene 
The Stutterheim Puzzle—Volvo Cars with Jung Relations

Creation of Persuasive Content
Winner
The Lighter Side of Dark Pools—ITG with Aspectus PR

Certificates of Excellence
#StopTheWedding—Plan Norway with Trigger
Lunar Mission One: A new lunar mission for everyone—Lunar Missions with Pagefield
PR support of the Taxi Services Market Reform—Moscow Department of Transport with CROS
The Devold Protection Challenge—Devold of Norway with Geelmuyden Kiese

Content Creation on Media Sites
Winner
#fromwhereirun—Adidas with Hill+Knowlton Strategies

Certificates of Excellence
Fins-bury Shark—Discovery Channel UK with House PR
The sweetest mistake: Bathroomsweets.com—Bathroomsweets.com with Dynamo
Where is Your Line?—Allergan with Red Consultancy
Xperia Access—Sony Mobile with Citizen

SPONSORED AND PAID MEDIA

Sponsored Content/Native Advertising
Winner
Innovation and you—Philips with Ketchum

Certificates of Excellence
Beauty is a State of Mind—Dove with Edelman Turkey
Blocket vs Overshoot Day—Blocket with Jung Relations
Gräsroten Slow TV—Svenska Spel with Jung Relations
How Quadia Captured a Community: Celebrating Ten Years of Success—Quadia with Lewis PR

Influencer Endorsements & Product Placement
Winner
Lunar Mission One: A new lunar mission for everyone—Lunar Missions with Pagefield

Certificates of Excellence
#Feetie - Scholl Velvet Smooth campaign—Reckit Benckiser with Glasnost
HTC Face Fusion Challenge—HTC with Fever PR
Love, Mum for M&S—M&S with Unity
The creative online gaming company—The Betsson Group with Geelmuyden Kiese

Media Partnership
Winner
Beauty is a State of Mind—Dove with Edelman Turkey

Certificates of Excellence
Fan of the year—Unibet with Cohn & Wolfe Stockholm
Gräsroten Slow TV—Svenska Spel with Jung Relations
Innovation and you—Philips with Ketchum
Viverla Tutta: a patient storytelling project—Pfizer Italia with Havas PR Milan

Public Service Announcement
Winner
#StopTheWedding—Plan Norway with Trigger

Certificates of Excellence
A Better Ending—Lundbeck Italy with Weber Shandwick
The Blog Battle—Barncancerfonden (The Swedish Childhood Cancer Foundation) with IUM Stockholm

SOCIAL MEDIA & COMMUNITY MANAGEMENT

Best Use of Facebook
Winner
Refund.me, Claim Your Rights—Refund.me with Marco de Comunicación

Certificates of Excellence
"So Geht Sächsisch” ("Simply Saxony”)—Sächsische Staatskanzlei (State Chancellery of Saxony) with Ketchum Pleon
How did Facebook change Lithuanian roads and drivers behavior—Lietuvos draudimas with Integrity PR
The Toblerone Take—Toblerone (Mondelez) with Golin
Try my Hybrid—Toyota with Geelmuyden Kiese

Best Use of Twitter
Winner
The Alliance for Responsible Democracy—The League of Young Voters with FleishmanHillard

Certificates of Excellence
#Hoffornot—David Hasselhoff with Golin
#passforschool—Western Union with Hill+Knowlton Strategies
Share The Sofa—Heineken with Edelman
The Autocomplete Truth—UN Women with Memac Ogilvy Public Relations

Best Use of Linkedin
Winner
Engaging Arup’s Global Social Audience—Arup with Brands2Life

Best Use of Instagram or Tumblr
Winner
Pro-Vision builds the future LEGO Russia in Instagram—LEGO Russia with Pro-Vision Communications Group
Certificates of Excellence
‘Gen-eratorsZ’ Generational Report for Lucozade Energy—Lucozade Energy with Unity
Stan Yourself—adidas with Jung Relations

Best Use of Vine
Winner
Edge Of Your Tweet—888 Casino with Shine Communications

Best Use of Blogging
Winner
Nigel Wilson's Blog—Legal & General with Headland

Certificates of Excellence
#StopTheWedding—Plan Norway with Trigger
Panasonic: Technology and Sustainability through Brand Journalism—Panasonic with Llorente & Cuenca
SeriousAboutFood—Kitchen Aid with Ketchum Italia
The Blog Battle—Barncancerfonden (The Swedish Childhood Cancer Foundation) with IUM Stockholm

Social Media: Collective
Winner
#StopTheWedding—Plan Norway with Trigger

Certificates of Excellence
#phonies—HTC with Hope & Glory PR
Clearly Naked Collection Launch—Herbal Essences with MSLGroup
Marketing Campaign of the 43 East German State Universities—Ministry of Sciences and Economic Affairs of the State of Saxony-Anhalt with Ketchum Pleon/Interone BBDO
The Stutterheim Puzzle—Volvo Cars with Jung Relations

Crowdsourcing & Co-Creating
Winner
Printing money for the fastest Kickstarter ever—M3D with Dynamo PR

Certificates of Excellence
Democreativity—VisitSweden, Business Sweden, The Swedish Institute with Prime
TCS Amsterdam Marathon 2014: Calling all Superheroes—Tata Consultancy Services

Real-Time Engagement
Winner
#FollowTheFairies—M&S with Unity

Certificates of Excellence
A pear for an Apple—Samsung Electronics with Ketchum Brussels
Europride—The Airport Express Train with PR-operatørene
renvask.no—Arbeidstilsynet and Treparts bransjeprogram renhold with Geelmuyden Kiese
The Cousin (Varu’) Just Solved You!—Tocmai.ro with Golin Bucharest

DIGITAL AND CREATIVE CATEGORIES

Brand Digital Platforms
Winner
The Andy Warhol Art Exchange—Absolut with Jung Relations

Certificates of Excellence
Fear Clinic On Minecraft—NSG with Edelman Deportivo
SABMiller.com Re-launch Campaign—SABMiller with MSLGroup
The Moonhouse— Falu Rödfärg with Rippler Communications
Wärtsilä 180° Radio—Wärtsilä with Miltton

Digital Newsrooms
Winner
Communication Lab: Bringing up science communicators in Russia—RVC with SPN Communications

Digital Video
Winner
Little Boy Freezing—SOS Children’s Villages with Släger Kommunikasjon

Certificates of Excellence
Halo Nation, Halo: TMCC—xbox with Edelman
Hello Boys—Hot Octopuss with Manifest London
Here's to What Matters—McDonald’s UK with Blue Rubicon
Launch of Robinsons SQUASH'D—Robinson’s with isis

Animation Video
Winner
Happy Ending Fairytales—IKEA with Hope & Glory PR
Certificate of Excellence
Refund.me, Claim Your Rights—Refund.me with Marco de Comunicación

Non-Video Broadcast Podcast/Webinar/Webcast
Winner
Wärtsilä 180° Radio—Wärtsilä with Miltton

Certificates of Excellence
Joller: A podcast between parents—Philips Avent with Pronto
Pampers Stroller Walks—Procter & Gamble with MSLGroup Stockholm

SEO/Content Distribution (Organic)
Winner
The sweetest mistake: Bathroomsweets.com—Bathroomsweets.com with Dynamo

Certificates of Excellence
Refund.me, Claim Your Rights—Refund.me with Marco de Comunicación
The Joy of Fishing—Statskog with Geelmuyden Kiese

SEO/Content Distribution (Paid)
Winner
The Joy of Fishing—Statskog with Geelmuyden Kiese

Branding & Identity
Winner
Keeping the memory alive: Holocaust Memorial Day Trust—Holocaust Memorial Day Trust with Fishburn

Certificates of Excellence
Little Shwop of Horrors for M&S—M&S with Unity
Re-branding of OASA to Transport of Athens—OASA with V+O Communication
UiT: The Arctic University of Norway recruitment campaign—UiT: The Arctic University of Norway with Burson-Marsteller
Vivawest & Me: Employees literally become part of their company—Vivawest Wohnen with Deekeling Arndt Advisors in Communications 

Gamification/User-Generated Contests
Winner
#NEOsneakpeek—adidas NEO Label with iris

Certificates of Excellence
Buddy Check—The Absolut Company with JMW Kommunikation
The Mowgli Generation: Children Saving Children—MTSVMWare: Built in the Fast Lane—VMWare with Brands2Life
White Wedding: When Milk Meets Art— Landesvereinigung der Bayerischen Milchwirtschaft with Ketchum Pleon

Meme
Winner
#phonies—HTC with Hope & Glory PR

Certificates of Excellence
Hellmann's Burger Selfies—Hellmann’s with Ogilvy Public Relations
The Alliance for Responsible Democracy—The League of Young Voters with FleishmanHillard
The Pussycat Riot—Hide My Ass! with Cow
The 'Real' Apple Store—The Borough Market with Tin Man

RESEARCH, ANALYTICS & INSIGHTS

Original/Commissioned Research for PR
Winner
Project Sunlight, Food Paradox: Waste Not Want Not Report-Unliever with Edelman and Edelman Berland

Certificates of Excellence
ASDA'A Burson-Marsteller Sixth Annual Arab Youth Survey-- ASDA'A Burson-Marsteller 
Come back home... to mummy and daddy—Immobilare.it with My PR
EU Data - This time it's Personal—Trend Micro with 3 Monkeys Communications
The IKEA Life at Home Report—IKEA with Prime

Analytics for Campaign Planning
Winner
World Energy Council Media Evaluation—World Energy Council with Commetric

Certificates of Excellence
Breast Cancer awareness Campaign—Roche Lebanon with Memac Ogilvy PR
Communication Lab: Bringing up science communicators in Russia—RVC with SPN Communications
The IKEA Life at Home Report—IKEA with Prime
The Journey of Knowledge—University of Stavenger with Geelmuyden Kiese

Measurement
Winner
The Autocomplete Truth—UN Women with Memac Ogilvy Public Relations

Certificates of Excellence
#FollowTheFairies—M&S with Unity
#StopTheWedding—Plan Norway with Trigger
The sweetest mistake: Bathroomsweets.com—Bathroomsweets.com with Dynamo
World Energy Council Media Evaluation—World Energy Council with Commetric

New Marketing Technology Product
Winner
Social Nation: Social Influencer Map—MSLGroup

Certificate of Excellence
The Future Heads—The Norwegian School of Information Technology with Trigger

AGENCY SPOTLIGHT

Best Agency Website
Winner
Brands2Life Agency Website—Brands2Life

Certificates of Excellence
APCO Worldwide Website Redesign—APCO Worldwide
Joining the dots: Dynamo website re-launch—Dynamo PR
Unity/Best Agency Website—Unity
Weber Shandwick EMEA’s Epic Site Build—Weber Shandwick

Best Agency Editorial/Communications Platform
Winner
Giving the Global Leadership Debate a Provocative Twist—Ketchum

Certificates of Excellence
Coopr PR Blog—Coopr
Europe Decides—Burson-Marsteller Brussels

Best Use of Social Media
Winner
APCO’s @EPElections Twitter Feed—APCO Worldwide

THE SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT

PR Agency Employee Program
Winner
TRACCS Exchange—TRACCS

Certificates of Excellence
Making Brands2Life a Great Place to Work—Brands2Life
Why good mojo is key to our great success—Cirkle

PR Agency Citizenship
Winner
Malala Yousafzai: Global Communications Programme—Edelman

Certificates of Excellence
PR Agency Citizenship—Ketchum
PR Agency Citizenship: A Year to be Proud of—Tangerine PR

PR Agency Marketing
Winner
Trigger: PR Agency Marketing—Trigger

Certificates of Excellence
#appletreebytes—Apple Tree Communications
Edelman UK Marketing—Edelman
From cold to warm leads: Building PR Agency thought leadership with content marketing—
AC-Sanafor Oy
The Power of Purpose—Burson-Marsteller

Thought Leadership in PR
Winner
The Power of Purpose—Burson-Marsteller

Certificates of Excellence
Authentic Brands: From Transparency to Full Disclosure—Cohn & Wolfe
d+i Llorente & Cuenca: Sharing is Power— Llorente & Cuenca
Micropowers, Internal Communication for Companies With Future--Inforpress
Unleashing the Power of Smart Communications—United Partners