Charting the future of public relations

The pace of change in public relations and communications has never been faster than it is today.

The rise of digital and social media has changed how companies engage with their key stakeholders - creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.

In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.


The SABRE Awards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinners (attended by more than 1,000 industry leaders every year) and via our website.


The 2015 SABRE Awards North America and EMEA competitions are now accepting online entries. You can find full details within their specific sections:

2015 SABRE Awards North America
2015 SABRE Awards EMEA


Highlights: 2014 Global PR Summit & SABRE Awards

Key highlights from the 2014 Global PR Summit & SABRE Awards, held at the St Regis Bal Harbour from 27-30 October 2014.