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The Influence 100: Introduction & Methodology
The Profiles | The Research | The Crossover Stars| The Rising Stars
The Influence 100 is the Holmes Report's annual compilation of the most influential in-house communicators around the world.
Corporate communications executives are facing more complexity than ever. Not only do major corporations face more intense public and media scrutiny, senior PR executives are expected to deliver more than ever — more strategy, more content, more channels , more creativity and more measurement. Meanwhile, smart CEOs have come to realize a trusted communications advisor is integral to their success — and their organization’s — success.
The 100 corporate communications executives profiled here are senior counselors to some of the most powerful CEOs in the world. Those selected for this list are also central to their organization’s public engagement. The Holmes Report’s editorial team compiles this list based on its own research and external nominations, basing decisions on the following criteria:
- Their status within their organizations, as well as the status of those organizations
- The respect in which they are held by their own senior management and their peers, including the seniority of their position
- Their inﬂuence over the public relations agencies with which they work
- Their thought leadership within—and occasionally beyond—the public relations industry
- The budget under their control
- Their reputation for innovation
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