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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
As the likes of Accenture, IBM and Deloitte continue to acquire digital capabilities, they present increasing competitio ...
Arun Sudhaman 26 Sep 2016
Ahead of Wednesday's conference, MSLGroup CEO Guillaume Herbette and chief influence strategist Erin Lanuti offer insigh ...
Holmes Report 26 Sep 2016
Holmes Report identifies 25 professionals reshaping the marketing and comms world in Asia-Pacific, and finds out their v ...
Arun Sudhaman 25 Sep 2016
Changing nature of creativity raises questions for marketing and communications agencies, says WPP CEO at Creativity+Sci ...
Arun Sudhaman 21 Sep 2016
We launch our 2016 class in EMEA, identifying 25 professionals who are reshaping the marketing and media worlds — and fi ...
Arun Sudhaman 12 Sep 2016
Clients of Japanese communications giant Dentsu and global agency Ogilvy Public Relations will each take home three In2 ...
Holmes Report 09 Sep 2016
Gunton takes on newly-created role following the departure of Edelman UK's digital MD Matt Groves earlier this year.
Holmes Report 06 Sep 2016
Chinese ecommerce giant is hoping to use upcoming global shopping festival to educate US investors and brands about its ...
Arun Sudhaman 26 Aug 2016
The Innovation SABRE Awards - North America moves to Chicago in 2017, celebrating groundbreaking creativity in digital m ...
Holmes Report 23 Aug 2016
Pickard reunites with former H+K colleague Janice Mandel to launch new consultancy in Toronto.
Arun Sudhaman 16 Aug 2016
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