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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
The Echo Chamber tries to make some sense of Donald Trump's shock election win.
Holmes Report 16 Nov 2016
Parkinson, who led digital across Africa, the Middle East and India, has spent 27 years with Nissan.
Arun Sudhaman 04 Nov 2016
Lenovo worldwide executive brand director Jo Moore accuses agencies of putting technology ahead of creativity at the One ...
Arun Sudhaman 03 Nov 2016
Raney Aronson-Rath tells PR industry at PRovoke16 Summit that new forms of content are vital to connecting with younger ...
Arun Sudhaman 25 Oct 2016
The Innovation SABRE Awards - North America gala will be held in Chicago in 2017, celebrating groundbreaking creativity ...
Holmes Report 19 Oct 2016
More than seven in 10 global chief communications officers report that digital communications ranks as their top priorit ...
Paul Holmes 09 Oct 2016
Latest Echo Chamber episode features expansive conversations with two of the agency world's leading executives.
Holmes Report 07 Oct 2016
PRCA Digital Report finds a significant jump in digital budgets, although concerns persist over education and insight.
Arun Sudhaman 06 Oct 2016
Data and analytics need to be relevant to C-suite executives, hear delegates at Asia-Pacific conference.
Paul Holmes 29 Sep 2016
Technology and social media in China are enabling PR professionals to link their efforts to commercial results, calling ...
Paul Holmes 28 Sep 2016
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