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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
Six agencies vie for big-budget brief, which is understood to cover PR and social media.
Arun Sudhaman 19 Jan 2017
CNBC marketing panel sees Unilever's Keith Weed and Salesforce CMO Lynn Vojvodich join discussion of click fraud, brand ...
Arun Sudhaman 18 Jan 2017
Flipboard China joint venture will aim to customize its social magazine app for Chinese users.
Holmes Report 10 Jan 2017
Proof looks to compute business impact, including the time lag and the cause and effect of various activities over exten ...
Holmes Report 19 Dec 2016
Shared experiences—more than interests, geographies or professions—spur the formation of modern-day communities, or trib ...
Holmes Report 18 Dec 2016
Analytics company has hired PR firms in the US and UK after appointing Ruth Crawford as chief marketing officer.
Holmes Report 09 Dec 2016
The Echo Chamber tries to make some sense of Donald Trump's shock election win.
Holmes Report 16 Nov 2016
Parkinson, who led digital across Africa, the Middle East and India, has spent 27 years with Nissan.
Arun Sudhaman 04 Nov 2016
Lenovo worldwide executive brand director Jo Moore accuses agencies of putting technology ahead of creativity at the One ...
Arun Sudhaman 03 Nov 2016
Raney Aronson-Rath tells PR industry at PRovoke16 Summit that new forms of content are vital to connecting with younger ...
Arun Sudhaman 25 Oct 2016
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