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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
Christophe Ginisty, founder of French tech specialist Rumeur Publique and former head of digital for the Benelux region ...
Holmes Report 14 Mar 2017
The prospect of tying digital content to real business results represents a tantalising opportunity for brands. Are comm ...
Arun Sudhaman 13 Mar 2017
Digital specialist has spent 15 months at German corporate powerhouse.
Holmes Report 01 Mar 2017
Agency will handle corporate reputation management, along with creative content and digital marketing.
Holmes Report 22 Feb 2017
The major “data fails” of the past year could have themselves have been predicted and avoided with a better understandin ...
Paul Holmes 17 Feb 2017
The judges awarded the work for 'turning menu change into a movement' last night at the In2 SABRE Awards held at the W H ...
Holmes Report 17 Feb 2017
Six agencies vie for big-budget brief, which is understood to cover PR and social media.
Arun Sudhaman 19 Jan 2017
CNBC marketing panel sees Unilever's Keith Weed and Salesforce CMO Lynn Vojvodich join discussion of click fraud, brand ...
Arun Sudhaman 18 Jan 2017
Flipboard China joint venture will aim to customize its social magazine app for Chinese users.
Holmes Report 10 Jan 2017
Proof looks to compute business impact, including the time lag and the cause and effect of various activities over exten ...
Holmes Report 19 Dec 2016
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