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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
Burson-Marsteller study finds increasing Instagram engagement among the world's leaders.
Jade Eckardt 16 Apr 2017
Nearly 80% of Americans believe that social media has at least some impact on public policy outcomes, according to a new ...
Holmes Report 02 Apr 2017
New system aims to enable realtime risk assessment and response.
Holmes Report 27 Mar 2017
The majority of CEOs from leading US public (92%) and private (76%) companies are visible online in social media and on ...
Holmes Report 26 Mar 2017
Christophe Ginisty, founder of French tech specialist Rumeur Publique and former head of digital for the Benelux region ...
Holmes Report 14 Mar 2017
The prospect of tying digital content to real business results represents a tantalising opportunity for brands. Are comm ...
Arun Sudhaman 13 Mar 2017
Digital specialist has spent 15 months at German corporate powerhouse.
Holmes Report 01 Mar 2017
Agency will handle corporate reputation management, along with creative content and digital marketing.
Holmes Report 22 Feb 2017
The major “data fails” of the past year could have themselves have been predicted and avoided with a better understandin ...
Paul Holmes 17 Feb 2017
The judges awarded the work for 'turning menu change into a movement' last night at the In2 SABRE Awards held at the W H ...
Holmes Report 17 Feb 2017
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