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A fast-changing industry gears up for a pivotal year.
Arun Sudhaman 05 Dec 2014
Citizens Bank CMO Arturo Perez wants to make life easier for his customers.
Arun Sudhaman 01 Dec 2014
Regardless of how strong Ogilvy PR is in EMEA or Asia, much will depend on whether Stuart Smith can bring his Midas touc ...
Arun Sudhaman 14 Oct 2014
While Waggener Edstrom has benefited from Microsoft’s success, it may now be suffering something of a hangover from bein ...
Aarti Shah 27 Sep 2014
Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's f ...
Arun Sudhaman 05 Sep 2014
Elisa Schreiber joined Greylock Partners as VP of marketing in January 2014, coming from digital entertainment giant Hul ...
Aarti Shah 23 Jul 2014
Lloyds Banking Group corporate affairs director Matt Young believes a commitment to social enterprise can help the bank ...
Arun Sudhaman 15 Jul 2014
Oscar Zhao's Chinese PR juggernaut BlueFocus is ready to take on the world. Is the world ready for Oscar Zhao?
Arun Sudhaman 06 Jul 2014
At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on t ...
Arun Sudhaman 30 Jun 2014
Tencent's online media president believes that the rise of WeChat demonstrates how marketing must change in the mobile e ...
Arun Sudhaman 26 Jun 2014
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