Home > Insight & Ideas > Expert Knowledge >  Only Nine UN Member Nations Using Twitter Handles 

Only Nine UN Member Nations Using Twitter Handles

Holmes Report  18 Nov 2012

Only nine governments out of the 193 UN member states own their country name Twitter handle, according to the second installment of the Twiplomacy study conducted by Burson-Marsteller and looking at country branding on Twitter.

@GreatBritain, @Israel, and @Sweden are notable examples of nations promoting themselves on Twitter.

@GreatBritain is part of the “Britain is Great” campaign launched in March 2012 to highlight everything that is great about the United Kingdom.

@Israel is the country’s official Twitter channel, maintained by the Foreign Ministry's Digital Diplomacy Team. The account is one of the most followed country accounts with more than 66,000 followers and serves as the focal point for Israel’s government Twitter activity.

The Swedish government has given its official Twitter handle to the people. Every week another Swede is in charge of the @Sweden account sharing recommendations, opinions and facts about life in Sweden with over 65,000 followers. That “Curators of Sweden” project was launched in December 2011 and has been copied with varying success by @Ireland and @NewZealand.

The Twitter accounts of @AntiguaBarbuda, @Barbados, @Lithuania, the @Maldives, @SouthAfrica, and @Spain are run by their respective official tourism organisations to promote tourism in each country.

However, three out of five country accounts are either protected, dormant, inactive, or suspended and almost half of the 71 remaining active accounts are tweeting an automated news feed broadcasting news about the country.

“Looking at the findings it becomes clear that few governments and tourism organisations have understood the power of country branding and marketing on Twitter,” says Matthias Lüfkens, head of the Burson-Marsteller EMEA digital practice. “There is a huge opportunity for countries to use Twitter as part of their communications to engage with a large and growing audience.”
 

 

comments powered by Disqus

 

Archive

Kamyar Shah @Kamyar Shah

#PR Author David Meerman Scott Joins Global PR Summit Lineup: MIAMI—David Meerman Scott, online marketing expert... http://t.co/6MFtZlxEJS

4 hours ago ReplyRetweetFavorite
Rob Briggs @Rob Briggs

Every time I listen to @LiamFitz I learn - please read All You Need To Know About Internal Comms http://t.co/TVMFkWC9gc via @HolmesReport

5 hours ago ReplyRetweetFavorite
Evelyn Wittig @Evelyn Wittig

"have two ears and one mouth" All You Need To Know About Internal Communication http://t.co/GnLuOXIvpR via @HolmesReport

7 hours ago ReplyRetweetFavorite
Kamyar Shah @Kamyar Shah

#PR Industry News In Brief (September 1, 2014): NAIROBI—Corporate Talk PR has been appointed a PROI Worldwide... http://t.co/X3Vla2LewK

7 hours ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

Russian energy giant Gazprom has ended Ketchum US relationship, but Europe/Asia work continues & grows http://t.co/kCyi7csXv8

10 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Gazprom Ends Ketchum US Assignment, Europe And Asia Relationship Continues http://t.co/kgzqUpQP9S

10 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients