Holmes Report 21 Jul 2013
Most Americans say they are willing to spend a little extra when it comes to making sure the products they buy are made without the use of child labor, according to a new Ipsos Public Affairs survey conducted on behalf of ChildFund International. A majority (55 percent) of Americans indicate that they’re willing to pay more for clothing not made using child labor, while 45 percent say they aren’t willing to pay more for these purchases.
The average American, overall, claims to be willing to pay approximately 19 percent more for clothing purchases made without the use of child labor. Among those who say they’re willing to pay more, the average person is willing to pay 34 percent more.
Younger Americans are most willing to spend more on child-labor free purchases as the average American, ages 18-34, is willing to spend about 27 percent more for these clothing purchases, with this increasing to 44 percent among those who are actually willing to pay more. The average American senior, ages 55+, is willing to pay the least (13 percent), even when only factoring in those willing to pay more (25 percent), with the average middle-aged American falling in the middle (27 percent average, 44 percent among those willing to pay more).
Americans making under $50,000 annually (51 percent) are more inclined to say they’re not willing to pay more for such products compared to those making this amount or more (40 percent).
Less than one in four (23 percent) Americans say they’re “likely” (8 percent very/15 percent somewhat) to continue buying clothing brands they often purchase if they were found to be using child labor, while three in four (77 percent) “aren’t likely” (41 percent not at all likely/36 percent not very likely) to continue making these purchases.