49ers Find Replacement for Fired PR Executive
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49ers Find Replacement for Fired PR Executive

Aaron Salkin has been named director of public relations for the San Francisco 49ers. He replaces Kirk Reynolds, who resigned in early June following newspaper reports that a PR training video he produced featured strippers and racial slurs.

Paul Holmes

SAN FRANCISCO—Aaron Salkin has been named director of public relations for the San Francisco 49ers.
He replaces Kirk Reynolds, who resigned in early June following newspaper reports that a PR training video he produced featured strippers, racial slurs about the Chinese community, a mock lesbian wedding and Reynolds’ impersonation of San Francisco mayor Gavin Newsom.

Salkin will be responsible for directing the club’s public relations functions and will serve as the liaison with the local and national media. He joins the 49ers after serving six seasons as the director of football communications for the Atlanta Falcons. Previously, he was assistant director of public relations for the New York Giants for five seasons.

The appointment ended a seven-week search by the 49ers, who were embarrassed by the video, which was designed to help players better communicate with the media after anti-gay remarks by running back Garrison Hearst tarnished the team’s reputation last season.

The Pittsburgh Steelers have named Burt Lauten as public relations and media manager. Lauten spent the past five years at the University of Pittsburgh as an assistant athletic media relations director for football.  He was also the media relations director for Pitt’s women’s basketball and baseball teams. In addition, the franchise hired Michele Rosenthal as community relations manager. She spent the past four years working for the City of Pittsburgh, in the Office of the Mayor.

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