NEW YORK—5W Public Relations has formed a strategic partnership with Tri-Global Strategic Ventures, a venture capital firm specializing in Eastern European/American investments, to focus on the communications needs of prominent Russian and Ukrainian companies, and individuals.
“This is the ideal time for us to focus on this market, as Russian and Ukrainian companies are looking west for their business opportunities,” says Vitaly Pruss, a principal of TriGlobal Strategic Ventures. “This market is one we know quite well, and with offices in
Initial clients of the joint venture include large industrial groups and influential political and business leaders, including a number of members of the Forbes 500 list. The companies have jointly served many different business leaders in the countries, including individuals referred to by the media as oligarchs, and publicly traded entities.
According to Ronn Torossian, 5W Public Relations president and CEO, “We understand the intricacies of communications for Ukrainian and Russian companies and individuals entering the