A Complete LIst Of EMEA Region SABRE Winning Campaigns
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Holmes Report
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A Complete LIst Of EMEA Region SABRE Winning Campaigns

All the winning campaigns for our seventh annual EMEA SABRE Awards dinner, held in Prague last night.

Holmes Report

 

GEOGRAPHIC CATEGORIES (EMEA)

AFRICA
Surprisingly Lifebuoy
Unilever Kenya with Apex Communications Porter Novelli
THE BALKANS
THE BALTIC
OnLife
LG Electronics with Grayling
BENELUX
DACH
CENTRAL EASTERN EUROPE
Czech Doctor's Trade Union with Ewing Public Relations
FRANCE
Heinz with Grayling
IBERIA
Bread Industry (Bread and Flour Producers and other small companies) with Burson-Marsteller
MEDITERRANEAN
Using a Sleeping Giant to Wake Up Greek Architects
DuPont Hellas with Advocate/Burson-Marsteller
NORDICS
The Job Roast
The Confederation of Swedish Enterprise with JKL/MSL Stockholm
RUSSIA AND THE CIS
“I’m a Donor”: Building the Social Institution of Blood Donation in Russia
Ministry of Health and Social Development of Russia, Federal Medical Biological Agency with SPN Ogilvy
TURKEY AND THE MIDDLE EAST
HRH Princess Reema Bint Bandar Al-Saud with Adalid Public Relations
UNITED KINGDOM – SMALL BUDGET
Facebook with Blue Rubicon
UNITED KINGDOM – MEDIUM BUDGET
Thornton & Ross with Pegasus PR
UNITED KINGDOM – LARGE BUDGET
MULTI-COUNTRY PROGRAMME
PAN-EUROPEAN PROGRAMME
Fit for Work Europe
Abbott Laboratories with Weber Shandwick
GLOBAL PROGRAMME
Yahoo! Penalty Shoot Out
Yahoo! with Havas Sports & Entertainment UK
 
PRACTICE AREA CATEGORIES (EMEA)

MARKETING COMMUNICATIONS
BUSINESS-TO-BUSINESS MARKETING
The Future of Airbus
Airbus with Good Relations
CONSUMER MARKETING – EXISTING PRODUCT
Rom: Changing the Romanian Flag on the Package
Kandia Dulce with MCCANN ERICKSON GROUP
CONSUMER MARKETING – NEW PRODUCT
Launching the First Competing Web Browser on iPhone
Opera Software
INTEGRATED MARKETING
J?rf?lla Tjejjour with Gyrohsr
CORPORATE REPUTATION
CORPORATE IMAGE
Spanair with Apple Tree Communications
EMPLOYEE COMMUNICATIONS
Techteam Global Romania with The Practice
EXECUTIVE COMMUNICATIONS
Shell Energy Dialogue 2010
Shell Deutschland Oil GmbH with MSLGroup
FINANCIAL COMMUNICATIONS
ENGAGING SOCIETY
CAUSE-RELATED MARKETING
Electrolux with Prime
COMMUNITY RELATIONS
Garanti Pension and Life Company with ARB Iletisim – Absolute Relationship Building
CORPORATE SOCIAL RESPONSIBILITY
Team Green Britain
EDF Energy with Weber Shandwick
PUBLIC EDUCATION
Back In Play
Pfizer with Ogilvy Health PR
ADVOCACY
CRISIS MANAGEMENT
Resisting Facebook Blitzkrieg – Successful Issue Management in Social Media
Liberty Direct with Walk & Talk
ISSUES MANAGEMENT
“Italian Nuclear Forum” - leading the debate on nuclear power in Italy
Forum Nucleare Italiano with Hill & Knowlton
PUBLIC AFFAIRS
GE Innovation Barometer
GE with Edelman and StrategyOne
MEDIA RELATIONS
CORPORATE MEDIA RELATIONS
Digitising the Bletchley Park Archives
Hewlett-Packard UK with Edelman
PRODUCT MEDIA RELATIONS – CONSUMER
Introducting the Lufthansa Airbus A380
Deutsche Lufthansa with Burson-Marsteller
PRODUCT MEDIA RELATIONS – TRADE
Arjowiggins: Making Paper Fashionable
Arjowiggins with Lexis Public Relations
DIGITAL AND SOCIAL MEDIA
DIGITAL CAMPAIGN
IBM with Ogilvy London
BLOGGER OUTREACH
Levi's Shape What's to Come
Levi's with Edelman
SOCIAL MEDIA/SOCIAL NETWORKING
Skindividual
Cancer Research UK with Unity
EVENTS
PUBLICITY STUNT
Get Lost in the West End
West End Partnership with Cake
SPECIAL EVENT – SINGLE EVENT
A Matter of Urgency
Astellas Pharma Ltd. with Red Door Communications
SPECIAL EVENT – ONGOING
Xacobeo 2010 with Llorente & Cuenca
SPONSORSHIP
TRADE SHOW
Facebook World First Drives Up Attendance by 30%
Grohe with Ogilvy Public Relations
SPECIALIST AUDIENCE
MARKETING TO MEN
Monday Opportunity to Talk: Mannot.co.uk
Pfizer with The Red Consultancy
MARKETING TO WOMEN
eBay Fashion Outlet Launch
eBay.co.uk with Shine Communications
MARKETING TO YOUTH
Skindividual
Cancer Research UK with Unity

INDUSTRY SECTOR CATEGORIES (EMEA)

CONSUMER GOODS
AUTOMOTIVE
Nanny on Board: The Launch of the Meriva
Opel Spain with Weber Shandwick
FASHION AND BEAUTY
From Love to Life: Avon Against Breast Cancer  
Avon Bulgaria with All Channels Communication
FOOD AND BEVERAGE
Nestlé with Edelman
HOUSEHOLD PRODUCTS
Surprisingly Lifebuoy
Unilever Kenya with Apex Communications Porter Novelli
CONSUMER PRODUCTS
Big Kiss Gives Pampers and UNICEF a Lift
P&G Pampers UK with Fleishman-Hillard
CONSUMER SERVICES
ENTERTAINMENT
FINANCIAL SERVICES
Y'a pas de Malaise
Société Générale with Publicis Consultants
FOOD SERVICE
"People's Pizza": A Portrait of Political Britain
PizzaExpress with Unity
RETAILERS
One New Change, One New Experience
Land Securities with Blue Rubicon
TRAVEL AND TOURISM
Message in a Bottle
Hotels.com with AC-Sanafor
BUSINESS-TO-BUSINESS
BUSINESS SERVICES
The Book of Real Conversations  
Yeni Raki with Zarakol Digital
INDUSTRIAL AND MANUFACTURING
Toilet 2012.pl: We Change Toilets for Better
CWS-boco International with Fleishman-Hillard
PROFESSIONAL SERVICE FIRMS
Accenture with Young & Rubicam
REAL ESTATE AND CONSTRUCTION
PR Brainwave = Nestlé Customer Win
Green City Energy/RAU with Waggener Edstrom
TECHNOLOGY
CONSUMER ELECTRONICS
Parallel Lines
Philips with OneVoice
TECHNOLOGY: HARDWARE
HP Summer Camp
HP Sweden with Dahlheim & Sjöqvist
TECHNOLOGY: SOFTWARE AND SERVICES
Smart Savings
VMWare with Brands2Life
TELECOMMUNICATIONS
Sending a Strong Signal to Save Lives
NXP Semiconductors with Text 100
WEB-BASED BUSINESS
HEALTHCARE
CONSUMER HEALTH
Au Bonheur Des Dents (Electric Toothbrush Discovery)
Oral B – Oral Care Division – Procter & Gamble with Cohn & Wolfe
HEALTHCARE PROVIDERS
Willi Weitzel hat's geschnallt
Allianz Deutschland AG with Mhoch4 and Molthan van Loon Communications
MEDICAL DEVICES
Philips with OneVoice
PHARMACEUTICALS
Approval of Botox for the Treatment of Chronic Migraine
Allergan with Chandler Chicco Agency
NON-CORPORATE
ASSOCIATIONS
Da Cosa Rinasce Cosa
Conai with Hill & Knowlton
EDUCATIONAL AND CULTURAL INSTITUTIONS
The People's Voice
Independent Education Foundation, Edge with Band & Brown
GOVERNMENT AGENCIES
CHARITIES AND NOT-FOR-PROFIT ORGANIZATIONS
Initiative Vermisste Kinder with fischer Appelt Relations
 

 

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