NEW YORK—FitzGerald Communications has been selected by Absolut for support of its online communications efforts. FitzGerald will work with Springtime, the vodka company’s interactive design company, to plan, manage and execute communications programs for interactive marketing efforts throughout the United States.
“We were looking for a U.S. public relations agency that demonstrated a unique combination of experience working with Internet companies and established consumer brands,” said Michael Persson, communications director for Absolut. “FitzGerald was our choice based on its creativity and strong interactive media track record coupled with their ability to create and manage major brand messages across various media.”
FitzGerald has already completed its first initiative on behalf of Absolut, a project focused on the promotion of Absolut Album Covers, an interactive destination celebrating the golden age of vinyl and some of the best-known music images in history.
The agency is now collaborating with Absolut and Springtime on the development of the brand’s revised website—absolut.com 2.0—to be unveiled in the first quarter of 2003.