SAN DIEGO—Formula, a public relations boutique with offices in San Diego, Los Angeles and New York, has been retained by Expresso Fitness, a leading developer of interactive cardio fitness systems, to handle public relations efforts for its family of ultra-premium cardio bikes. The agency’s goal is to drive consumer awareness through an aggressive media relations campaign that will educate both consumers and industry professionals about the unique features and benefits offered by Expresso’s web-enabled cardio equipment. The Expresso Fitness account will be managed by Formula’s San Diego-based consumer products and services division.
NEW YORK—Abelson Group, a marketing and communications firm focused on the technology and telecommunications sectors, has been selected by U.K.-based Dynamax Technologies as its global public relations agency of record. The account win follows the agency’s recently-announced agreement with AIM Global, and enhances its portfolio of emerging technology companies serviced by its EnterPRiseDirect group, which creates and executes communications programs for early-stage, growing, and mature enterprise technology firms.