LOS ANGELES—Hawaiian sweet bread bakery King's Hawaiian has selected GolinHarris to serve as the company's agency of record for public relations. The agency has been tasked with building awareness among consumers through strategic partnerships, events and media relations. In addition, the team will work closely with Dailey, King's Hawaiian's brand advertising agency. The account will be led out of the agency’s Los Angeles office by Jennifer Baker-Asiddao, senior vice president in the consumer marketing practice.
NEW YORK—GCI Health is partnering with the Healthcare Businesswomen Association’s on a pro-bono basis to conduct media outreach for the 2011 Woman of the Year event, which this year honors Freda Lewis-Hall, chief medical officer of Pfizer.
WALTHAM, MA—Schwartz Communications has been selected by Dartfish as its public relations agency of record. Dartfish, a maker of video technology that is used by major sports federations, teams and other organizations to improve performance through training, will be a part of Schwartz’s business software and solutions practice group. The account will be managed out of the agency’s Waltham office.
LOS ANGELES—Atomic Public Relations has been selected as agency of record for ClickN Kids, a leading online children’s software provider, to increase visibility of the company’s phonics and spelling programs and support its efforts to promote literacy and self-confidence in children ages pre-K to 5th grade. Atomic will provide overall strategy and messaging for ClickN Kids while increasing brand recognition with families, educators and the business community through media relations.
NEW YORK—JS2 Communications has been selected as agency of record by Vitabath, one of the leading bath and body brands in North America. “We were looking for a PR firm that could help us achieve a wide range of media goals in support of new additions to the Vitabath brand,” says Alicia Thompson, marketing manager, Rich Brands. “JS2 Communications brings a fresh perspective with a dedicated team that we trust is as personally passionate about our products as we are.”
COLUMBIA, MD—Maroon PR, celebrating its five-year anniversary in 2011, has added three new clients and retained three clients within its sports sector. The firm’s new clients are Phillies’ outfielder Shane Victorino; Sagamore Farm, a thoroughbred breeding and training facility; and former professional football player O.J. Brigance. The three clients retained are the Professional Baseball Athletic Trainers Society, School of the Legends, and Baltimore Municipal Golf Corporation.
CHICAGO—CouponMob, a comprehensive savings portal for everyday consumer purchases, has retained PReturn to direct and execute its U.S. public relations program to promote the company’s online deal service for merchants and consumers. The program includes media relations and thought leadership efforts to increase the visibility of CouponMob and its leadership among merchants and U.S. consumers. PReturn will also provide consulting, editorial message development and media training.
PROVIDENCE—Duffy & Shanley as added a new juvenile-brand account: Summer Infant, a leading developer of juvenile health, safety and wellness products. Duffy & Shanley is spearheading an integrated marketing campaign for Summer Infant’s first-ever entry into the car seat category with the launch of its Prodigy Infant Car Seat & Travel System.
LONG BEACH, CA—R. Antonette Communications has been awarded public relations business from two Southern California municipalities. Together with The Wolcott Company, R. Antonette Communications is implementing a road safety awareness initiative for Bike Long Beach; and in partnership with Be In The News and The Wolcott Company, is piloting a tourism marketing initiative for the City of Claremont, Calif.