Account News in Brief (April 19, 2010)
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Account News in Brief (April 19, 2010)

SS+K has been retained by Honest Teas to develop social engagement campaigns, plus new business successes for Arketi Group, Outreach Strategies, Strategic Communications Group, Lane PR, Laidlaw Group, Maroon PR, and JS2 Communications.

Paul Holmes

NEW YORK—SS+K has been retained by Honest Teas to develop social engagement campaigns to popularize Honest Tea’s superior taste and purity.  The nation’s largest selling brand of certified organic and fair trade certified bottled tea, the company’s philosophy is rooted in natural simplicity and honesty. Coca-Cola owns a minority stake in Honest Tea, creating an opportunity to spread the Honest Tea message across the country.

 

ATLANTA—High-tech business-to-business PR and marketing firm Arketi Group has been selected by Stonesoft, a global provider of network security solutions, to assist with the company's automated lead nurturing initiatives.

Stonesoft tapped Arketi to implement an automated lead nurturing process. As part of the engagement, Arketi will be working to promote Stonesoft's newest product, StoneGate NextGen Firewall.

 

WASHINGTON, D.C.—Outreach Strategies, a public affairs start-up focusing on advocacy communications, issues management, stakeholder engagement and media relations announced today the addition of two new clients: The Environmental Defense Fund and The Philanthropic Collaborative.

 

SILVER SPRING, MD—Cimcor, an industry leader in developing security and integrity software solutions, has selected Strategic Communications Group to implement an integrated public relations and social media campaign aimed at increasing awareness for Cimcor and its CimTrak security software with market influencers, while identifying prospects and new business opportunities for the company’s sales team.

NEW YORK—Lane PR has expanded its food and beverage portfolio with the addition of three clients: Moonstruck Chocolates, Redhook Ale Brewery and Widmer Brothers Brewing. The new clients join Pacific Seafood, Wines from Spain, Hood River Distillers and Dutch Bros. in the agency's food and beverage portfolio.

 

BOSTON—Cumar, a company that specializes in unique stone fabrication for interior and exterior applications, has selected Laidlaw Group for public relations outreach. The campaign will focus on the combination of Cumar’s cutting edge technology and the experience of eight generations of stone artistry.

 

COLUMBIA, MD—Maroon PR has signed Bob Davidson Ford Lincoln Mercury as a new client. Maroon PR will assist the Baltimore-based automotive dealership by providing public relations, media relations, social media and marketing support services.

NEW YORK—JS2 Communications has been named agency of record for NXT Nutritionals, developer and marketer of SUSTA Natural Sweetener.

to popularize Honest Tea’s superior taste and purity.  The nation’s largest selling brand of certified organic and fair trade certified bottled tea, the company’s philosophy is rooted in natural simplicity and honesty. Coca-Cola owns a minority stake in Honest Tea, creating an opportunity to spread the Honest Tea message across the country.

 

ATLANTA—High-tech business-to-business PR and marketing firm Arketi Group has been selected by Stonesoft, a global provider of network security solutions, to assist with the company's automated lead nurturing initiatives.

Stonesoft tapped Arketi to implement an automated lead nurturing process. As part of the engagement, Arketi will be working to promote Stonesoft's newest product, StoneGate NextGen Firewall.

 

WASHINGTON, D.C.—Outreach Strategies, a public affairs start-up focusing on advocacy communications, issues management, stakeholder engagement and media relations announced today the addition of two new clients: The Environmental Defense Fund and The Philanthropic Collaborative.

 

SILVER SPRING, MD—Cimcor, an industry leader in developing security and integrity software solutions, has selected Strategic Communications Group to implement an integrated public relations and social media campaign aimed at increasing awareness for Cimcor and its CimTrak security software with market influencers, while identifying prospects and new business opportunities for the company’s sales team.

NEW YORK—Lane PR has expanded its food and beverage portfolio with the addition of three clients: Moonstruck Chocolates, Redhook Ale Brewery and Widmer Brothers Brewing. The new clients join Pacific Seafood, Wines from Spain, Hood River Distillers and Dutch Bros. in the agency's food and beverage portfolio.

 

BOSTON—Cumar, a company that specializes in unique stone fabrication for interior and exterior applications, has selected Laidlaw Group for public relations outreach. The campaign will focus on the combination of Cumar’s cutting edge technology and the experience of eight generations of stone artistry.

 

COLUMBIA, MD—Maroon PR has signed Bob Davidson Ford Lincoln Mercury as a new client. Maroon PR will assist the Baltimore-based automotive dealership by providing public relations, media relations, social media and marketing support services.

NEW YORK—JS2 Communications has been named agency of record for NXT Nutritionals, developer and marketer of SUSTA Natural Sweetener.

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