WASHINGTON, DC—The National Safety Council and the University of Iowa Public Policy Center have selected Qorvis MSLGroup to help launch a national campaign to educate drivers about new safety technologies. The campaign will include a website, MyCarDoesWhat.org, and videos and graphics. Qorvis MSL has been awarded a $3.25 million contract to develop creative and engagement strategies that raise awareness of the campaign and drive consumers to the website.
WASHINGTON, DC—Weber Shandwick has been selected as strategic communications agency of record by the American Cancer Society. The agency was chosen to support communications efforts about the Society's cancer education and services programs: promoting research discoveries; educating people about prevention and detection guidelines for lung, colon, breast and other cancers; and the Great American Smokeout.
ST. LOUIS— FleishmanHillard will serve as agency of record to the The Emma L. Bowen Foundation, with responsibility for public relations, social and digital media strategy, and content development. The Foundation, together with its 40-plus corporate sponsors from leading media outlets around the world, develop and manage programs that focus on scholastic achievement, direct work experience and professional development for students of color. FleishmanHillard is the first global public relations firm to align with the Foundation.
ORLANDO, FL—Uproar PR, a full-service public relations and social media firm, has added Front Burner Brands to its list of restaurant clientele. Front Burner Brands is best known for its brand The Melting Pot, a 40-year-old fondue restaurant franchise. In addition to creating sustainable news around any upcoming events for the brand, Uproar will help direct social media efforts and crisis communications.
MINNEAPOLIS—Gustavus Adolphus College has chosen Maccabee Public Relations as its agency for public relations, social media counsel and communications.