Account News in Brief (April 26, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (April 26, 2010)

Litzky Public Relations has been named agency of record for Playmobil USA, plus new business successes for French/West/Vaughan, Rogers & Cowan, and Olson.

Paul Holmes

HOBOKEN, NJ—Litzky Public Relations has been named agency of record for Playmobil USA, the U.S. subsidiary of one of Germany’s largest toy manufacturer, best known for its two-and-three-quarter inch characters, which have legs that bend, arms that move, and hands that grasp, and the playworlds those characters inhabit. According to Michelle Winfrey, marketing and compliance manager, for Playmobil USA: “LPR’s forward-thinking approach to social media combined with their strategic knowledge of the traditional media landscape made them an excellent partner to help build our brand with a new generation of families while continuing to educate and excite our existing customers.”


TAMPA—French/West/Vaughan has been selected as public relations and marketing agency of record by Tampa-based eWinWin, as the online site for group deals prepares to expand operations. “eWinWin is looking forward to working with an agency that can holistically understand and internalize our brand vision,” says founder and CEO Greg Mesaros. “FWV’s insight into our target audiences and ability to creatively promote our message makes it a fitting partner.” FWV will be responsible for elevating the eWinWin brand profile through the development and execution of integrated engagement strategies including advertising, public relations, partnerships and more. The agency will work to increase awareness with business and consumer audiences, generate new business opportunities and create additional revenue streams, testing in the Tampa Bay and Tallahassee markets before assisting with a national rollout.

NEW YORK—Spa Chakra has selected Rogers & Cowan as its agency of record to oversee a comprehensive publicity campaign to support their 2010 initiatives worldwide. Rogers & Cowan will implement an extensive, multi-tiered campaign designed to broaden awareness, deepen philanthropic programs and further elevate Spa Chakra’s profile throughout the spa, travel and luxury lifestyle communities. Working closely with the Spa’s senior staff, Rogers & Cowan will provide strategic counsel to promote Spa Chakra as the ultimate sanctuary for health and beauty therapies around the world. 

MINNEAPOLIS—The Minnesota State Lottery has chosen Olson as its agency of record after a competitive review. Olson will handle brand strategy and holistic marketing responsibilities for the account. “The lottery was looking for a next-generation agency, one that would bring thought leadership and a unique strategic and creative approach to our business,” says Clint Harris, executive director of the Minnesota State Lottery.


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