NEW YORK—Club Med has named Current Lifestyle Marketing, part of the Interpublic Group of Companies, as public relations agency of record following a competitive review. The business will be run out of Current's New York office under the leadership of Sara Joseph, senior vice president and the agency's travel practice head.
RALEIGH, NC—French/West/Vaughan has been selected by Absorption Pharmaceuticals as marketing and public relations agency of record. FWV will help to take the company’s Promescent, an over-the-counter lidocaine-based topical spray used to treat premature ejaculation, mainstream through a multi-tiered, integrated public relations, advertising, digital and retail promotion blitz scheduled to begin late spring.
NEW YORK—The Halo Group, a New York City based branding and marketing communications agency, has been selected by Flossy Shoes—a brand associated with the Ibiza clubbing scene—to capture attention of fashion influencers through a multi-tiered national public relations and social media program.
DENVER—DStreet, a Denver-based public relations and communications firm, has added Fenix Lighting US, a leader in precision LED lighting products for hands, heads and handlebars, to its client roster. DStreet’s digital team has been engaged to create a content marketing program that includes web analytics and consulting, SEO, blogging, social media content and promotions and online influencer relations.
DALLAS—Two North Texas restaurant brands have retained Champion Management Group as their new public relations agency of record. El Fenix and Snuffer's Restaurant & Bar, both owned and operated by Dallas-based Firebird Restaurant Group, have joined Champion's stable of clients effective immediately.
NEW YORK—Magrino has added two new clients today: the Chateau d’Esclans estate, located in the Provence region; and recently-launched market and dining experience Le District, which opened in downtown Manhattan last week. Magrino also renewed agreements with James Beard Foundation Awards and the Kips Bay Decorator Show House.
CLEARWATER, FL—Sterling, a business management training firm, is the newest client of JoTo PR.