Account News in Brief (August 11, 2008)
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Holmes Report

Account News in Brief (August 11, 2008)

i2Telecom International has selected Dan Klores Communications as its public relations agency of record , plus new business for Bateman Group, Alan Metrick Communications. Strategic Communications Group, RLF Spotlight, Fiore Assocuates, and Trylon SMR.

Paul Holmes

ATLANTA—i2Telecom International, a developer of voice-over-Internet protocol products and services, has selected Dan Klores Communications as its public relations agency of record for the remainder of 2008. DKC will work with i2Telecom to promote the Company's new offerings, including MyGlobalTalk, a technology that allows cell phone users to take advantage of the benefits of Internet telephony independent of wireless carrier technology, handset manufacturer, or the type of wireless carrier voice/data plan involved.


SAN FRANCISCO—Passenger, a leader in on-demand customer collaboration, has selected the Bateman Group to serve as the company’s PR agency of record. Programs will include day-to-day strategic counsel; ongoing message refinement; writing services; analyst relations; speaker placement; awards pursuits; business, trade and vertical media outreach; blogger relations; and social networking. Tyler Perry and Bill Bourdon, both managing directors with the Bateman Group, will co-lead the Passenger account team from New York City and San Francisco, respectively.


NEW YORK—Disperse Interactive, sister firm to New York public relations consultancy Alan Metrick Communications, has been tapped to develop and help execute a social marketing campaign aimed at increasing visibility among likely affiliate organizations and foundations on behalf of Soldiers Heart, which runs therapeutic retreats and provides other services with returning veterans with Post-Traumatic Stress Disorder.


SILVER SPRING, MD—Strategic Communications Group has been selected as agency of record by Avectra, a leading provider of on-demand membership management software. Strategic will provide messaging and positioning counsel, along with media relations, product promotion, editorial and social media services. The firm’s efforts will focus on increasing market awareness for Avectra’s netForum product line, its on-demand offerings designed for associations, not-for-profits and other member-based organizations.


GREENSBORO, NC—Justin Catanoso, author of My Cousin the Saint: A Search for Faith, Family, and Miracles, has retained the RLF Spotlight division of RLF Communications to promote his first book to the media and develop a speaking tour. RLF Spotlight is a practice within RLF Communications that handles publicity, events and marketing for public figures and celebrities.


MORRISTOWN, NJ—Fiore Associates, a full service communications firm, has been named public relations agency of record for Westminster Hotel, a Four-Diamond luxury hotel located in Livingston, New Jersey. Fiore was chosen for its 25+ years of experience in brand building, strategic marketing, and communications. 

NEW YORK—Trylon SMR has been selected by Theorem as agency of record to handle public relations for all its media relations requirements. Theorem is a leader in offering customized operational services to digital marketers.

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