Account News in Brief (August 20, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (August 20, 2007)

William Mills adds Xinnix; Blue Current helps cerebral palsy group pro bono; and JS2 picks up two new restaurant accounts.

Paul Holmes

ATLANTA—Xinnix, a leading provider of mortgage sales and leadership development training programs, has selected William Mills Agency to guide its public relations efforts and promote brand recognition. “The conditions in the mortgage market are constantly changing, and our goal at Xinnix is to provide mortgage professionals with the techniques and skills that will increase sales and productivity despite the ups and downs of the industry,” says Casey Cunningham, president.  “We chose William Mills Agency to lead our media strategy to reach prospective clients because of its strong relationship with industry media and decades of experience.”

DALLAS—BlueCurrent Public Relations, a subsidiary of Fleishman-Hillard, has been selected by the United Cerebral Palsy Foundation of Greater DFW to help raise awareness of the organization’s 12th annual Elvis Run. BlueCurrent will manage the account pro bono.

LOS ANGELES—JS² Communications has added two new restaurant accounts to its food and beverage division: Hidden restaurant in Santa Monica, Cal., an eatery concept featuring multi-cultural cuisine; and the contemporary Eastern Mediterranean dining destinations created by restaurateurs Zov Karamardian, Zov’S Bistro in Tustin, and Zov’s Bar Bakery & Café in Newport Coast. 

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