CHICAGO—FoodMinds has been selected as agency of record for the nutrition research programs of the Alliance for Potato Research & Education. FoodMinds, which was acquired by PadillaCRT in May, will work with APRE to establish research priorities and objectives to advance the body of scientific evidence about the role of potatoes in a healthy diet. The work will include managing the research pipeline in coordination with APRE’s scientific advisory committee.
NEW YORK—Kaplow Communications has added Stitch Fix, a leading online personal styling service. According to Eric Channing Brown, VP of communications at Stitch Fix, Kaplow “brings creativity, expertise and a passion for excellence to every project.”
SÃO PAULO—Busbud.com, the international bus travel booking and comparison website and app, has appointed Sherlock Communications as its retained content marketing and PR consultancy for Brazil. Sherlock has been briefed with developing creative campaigns that will establish the brand as a significant player in Brazil, building awareness and driving downloads among local and international travellers. The campaigns will span traditional, broadcast, online and social media.
NEW YORK—Lou Hammond Group has added five new clients for public relations, digital marketing and positioning: The Kimberly Hotel, New York; Visit Sacramento; Quore Systems, one of the hospitality industry’s leading providers of hotel management software; Geneva Tourism; and the Kentucky Department of Travel & Tourism.
LOS ANGELES—Hyphen Sleep has retained Zapwater Communications for public relations support to amplify awareness and generate buzz for its new luxury mattress, while also elevating the visibility of the company overall in a competitive market. Zapwater will serve as the brand's agency of record.
NEW YORK—Turner has added Duluth Trading Company to its modern outdoor portfolio. Turner will manage all national consumer public relations strategy and implementation for the rapidly growing brand, along with the promotion of its retail expansion throughout the US.
NEW YORK—Nancy J. Friedman Public Relations has added new clients: Taste Williamsburg Greenpoint, a one-day restaurant, bar and music festival, and Visit Savannah.