NEW YORK—Workhouse has been selected as agency of record to handle media relations for Occupy This Album: A Compilation of Music By, For and Inspired by the Occupy Wall Street Movement and the 99%. Workhouse will develop integrated promotional campaigns and execute a comprehensive public relations plan for international publicity, concerts and special events. The firm has also been providing PR support to the Occupy movement.
MILWAUKEE—Joy Global, a leader in underground and surface mining equipment and service, has named the Milwaukee office of Cramer-Krasselt as its agency partner following a competitive review. C-K will serve as the lead agency on a fully-integrated global assignment spanning branding, public relations, advertising, digital and employee communications.
BOSTON—PAN Communications has been selected as US agency of record for Abicalçados, the Brazilian Footwear Industry Association, to advance the interests of Brazilian shoe manufacturers in the US. PAN is focused on showcasing Brazil as a hot-spot for fashion and high-quality goods while introducing consumers to the numerous Brazilian brands selling in the US. The firm will also raise industry awareness for brands who would like to enter, or have recently entered, the US market.
WOODLAND HILLS, CA—IDQ, a leading manufacturer of automotive aftermarket air conditioning products, has hired JMPR Public Relations for the launch of its newest product, AC Pro. JMPR is tasked with a host of media relations responsibilities including spreading the word about the value of AC Pro to the automotive DIY community and the motoring public.