EMERYVILLE, CA—Lithium Technologies, the leading provider of social customer relationship management solutions, has selected Ogilvy Public Relations Worldwide as its global PR agency of record. Ogilvy PR will provide strategic consulting, thought leadership and brand enhancement programs, as well as traditional media and social media relations. The effort will be led by Ogilvy PR's technology practice and serviced from the firm's San Francisco office.
SANTA MONICA, CA—Penny Arcade, the company behind the online comic and annual gathering of gamers, PAX, has selected The Bohle Company as its new public relations agency. The Bohle Company will be responsible for all Penny Arcade activities: the original PAX show, often referred to as PAX Prime; the inaugural East Coast PAX show (PAX East), which will debut in March in Boston; Penny Arcade branded video games, a growing list of Penny Arcade merchandise items: the charity initiative Child’s Play; and Penny Arcade itself.
DENVER—104 West Partners has expanded its client portfolio with the addition of two clients specializing in social applications: Mojofiti and SharedBook. Mojofiti is focused on building a global community with the goal of breaking down language barriers worldwide. SharedBook has engaged with 104 West to launch its new product SharedDoc, an online document ideation platform.
SAN DIEGO—At Home with Laurie Ann, a San Diego interior design boutique, has retained j. simms agency for Southern California publicity services. The firm is conducting the launch of a book, also called At Home with Laurie Ann, A Decorator's Guide: Turn the Place You Live Into a Home You Love. This also includes promotion for the recently opened store at Liberty Station.