RALEIGH, NC—French/West/Vaughan has been selected by R.G. Barry Corporation, also known as The Dearfoams Company, to provide media relations, product placement and program development support for its lines of accessories footwear. The account, awarded following a competitive review, will be managed out of FWV’s New York office. According to Karen Jacobs, director of marketing, “French/West/Vaughan has an outstanding reputation and is an ideal partner. With its wide range of expertise in PR, advertising and marketing, its team is uniquely qualified to ensure that the Dearfoams brands receive the high quality product exposure and PR associated with national brands.”
BOSTON—360 Public Relations has been named U.S. agency of record for Cheapflights.com, which lists nearly a million low-cost airfare deals from travel brands including Priceline, Lufthansa, MyLowfare.com and WestJet. “We wanted a PR agency partner with consumer, travel and business-to-business experience,” says Carl Schwartz, director of marketing for Cheapflights (USA) Inc. “The agency’s experience across all of these areas, combined with its creative ideas and enthusiasm for our business, quickly convinced us that the 360 Public Relations team had the vision and drive we were looking for in an agency partner.”
NEW YORK—The Laugh Factory has retained MGP & Associates to promote its Times Square Club and brand, following and incident involving former Seinfeld star Michael Richards, who hurled racial epithets at an audience member at the Hollywood Laugh Factory. The firm will position the Laugh Factory as a great entertainment venue and highlight its charitable activities and its role in the redevelopment of Manhattan’s 8th Ave.
SILVER SPRING, MD—Strategic Communications Group has been selected by Trace Systems to launch a public relations campaign to raise the company’s awareness in the government and defense markets. Trace Systems provides wireless, sensor, RFID and network technologies to defense, homeland security and civilian agencies of the federal government.
NEWBURYPORT, MA—Matter Communications has been selected to provide public relations support to Lowepro, a leading brand of quality protective cases for cameras, notebook computers and personal electronics. The account will be serviced out of Matter’s Providence, RI, office. “Matter Communications has proven that it not only has significant expertise in the imaging market, but is well-connected to the mainstream consumer media that will help us further expand our presence worldwide,” says Suzanne Caballero, marketing communications manager at Lowepro.
NEW YORK—Rubenstein Public Relations has been retained by Fenwick Keats Goodstein, a New York residential real estate brokerage firms, for its recent merger announcement and ongoing PR; ForSaleByOwner.com, for ongoing media relations; Mosaic Properties, a full-service real estate brokerage, as agency of record; and CIEL, a lifestyle destination offering vacation residence memberships, for PR to support sales and marketing.
LOS ANGELES—JS² Communications has been named agency of record for artisan bakery La Brea Bakery. According to La Brea Bakery brand development director Sigalle Feig, JS² Communications was selected for its “passion and expertise in food and beverage, creativity and strong relationship with key food and beverage media.”
CHICAGO—Zapwater Communications has been selected to lead the media and communication efforts behind upcoming Chicago hotspot, krĕm. Zapwater will use its nightlife and hospitality experience to establish krĕm as a fixture on the Chicago nightlife scene.
PHOENIX—omniscout, a division of WorldScout Corporation, has retained The Communications Group as public relations consultants of record for its North American communications initiatives as it promotes its global positioning tracking and information systems.
LOUISVILLE, CO—The Association for Experiential Education has hired CTA Integrated Communications to create a new logo and tagline as part of a new branding initiative. Additionally, CTA will develop messaging in advance of a public relations campaign to increase visibility for AEE in 2007.
NEW YORK—Trylon SMR has been selected by PixFusion as agency of record to handle public relations and media relations. PixFusion creates personalized branded video products and services.