EAST RUTHERFORD—MWW Group has been retained as public relations agency of record for The Shops at Columbus Circle and The Restaurant & Bar Collection at Time Warner Center in New York City, the flagship property of The Related Companies. MWW will develop and implement business and consumer media relations programs to enhance visibility for The Shops at Columbus Circle and The Restaurant & Bar Collection at Time Warner Center. In addition, the firm will implement a strategic public relations initiative to promote Time Warner Center as a must-visit New York destination, and drive traffic and awareness to its upscale portfolio of leading retailers, entertainment, restaurants and hotel establishments.
RALEIGH, NC—Capstrat has been selected by Siemens Medical Solutions to assist with marketing the company’s service capabilities. Initially, Capstrat will work to promote the company’s thought leadership within the industry through the production of print and online ads, as well as the company’s inaugural “straight-talk” booklet. In addition, Capstrat’s interactive team will work to ensure that the service section of Siemens’ website communicates the appropriate messages in the most effective manner.
WARSAW—VisitBritain, an organization promoting British tourism around the world, has hired Polish public relations consultancy Sigma and its partner agencies to provide PR activities in Poland, the Czech Republic, and Hungary. Sigma will work with partners from the Action PR network, the Ewing PR agency from the Czech Republic, and Premier Communication from Hungary to provide VisitBritain with communications advice.
WALTHAM, MA—Schwartz Communications, a public relations agency focused on the high-technology, medical device, pharmaceutical and biotechnology industries, has won 12 new clients for media relations, analyst relations, branding and speaking programs. Six of the new clients—Elastic Path Software; FiREapps; PKWARE; Qualys; Saber Corporation; and Xyratex—will be serviced out of the firm’s San Francisco office. Benefitfocus, Cadent, Integrity Interactive Corporation, INTENT MediaWorks, StreamServe, and Wright Medical Group will be serviced from its Waltham, Mass., headquarters.
NEW YORK—Rubenstein Public Relations has been retained by CIFO, the Cisneros Fontanals Art Foundation, a non-profit organization, established by Ella Fontanals-Cisneros to foster cultural and educational exchange within the visual arts; Classic Travel Service, a full-service luxury travel agency; Patroon, an upscale Manhattan restaurant; and Wollman Skating Rink.