Account News in Brief (January 25, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (January 25, 2010)

rbb Public Relations has been named agency of record for Fluenz and Global Keratin; plus new business successes for G.S. Schwartz & Co., Morris + King, Conover Tuttle Pace and Bob Gold & Associates.

Paul Holmes

MIAMI—rbb Public Relations has been named agency of record for the international companies Fluenz, a new interactive language learning software program, and Global Keratin, a manufacturer of advanced keratin-based hair products and treatments. rbb will provide strategic brand management counsel and manage national media relations campaigns for these two companies. rbb will develop and implement comprehensive public relations campaigns for Fluenz and Global Keratin that encompass a wide range of brand awareness, media outreach, product placement and consumer and trade-audience targeted initiatives.


NEW YORK—Two overseas consumer product companies have hired G.S. Schwartz & Co. to handle their public relations programs, increasing the agency’s international business to over 25 percent of revenues. The new clients are Shapeways, which provides 3D printing techniques for consumers Doña Paula vineyards, which produce premium and ultra premium wines in Argentina.

NEW YORKThe Morris + King Companyhas been retained by Paul Labrecque, a brand that is home to hair stylist Paul Labrecque, his three New York City salons, spas and gentlemen’s barbershops, product line and retail stores. As agency of record, MKC will develop and execute a comprehensive public relations campaign on behalf of Paul Labrecque to generate continued awareness of Labrecque as a personality and to raise awareness of current products, salon/spa services and Paul’s styling and hair care expertise.

ARLINGTON, TX—Panini America, a subsidiary of The Panini Group, a leading global publisher of sports and entertainment collectables, has selected Conover Tuttle Pace as its public relations agency of record.  Conover Tuttle Pace will manage year-round public relations efforts and support Panini’s product and marketing initiatives. Initial work will include a new NBA basketball product launch at the NBA All-Star Game in Dallas. CTP will help the company strengthen connections with existing NBA card enthusiasts, youth basketball participants and engage prospective collector markets.

LOS ANGELES—Olympusat, a leader in the development and distribution of independent Spanish-language, faith and family, and emerging TV networks, has selected Bob Gold & Associates to represent its suite of 10 Hispanic TV networks. The agency will drive consumer publicity and support marketing and distribution efforts for Olympusat’s Hispanic TV Pack, which features 10 diverse and family-friendly TV networks.

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