Account News in Brief (January 28, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (January 28, 2008)

New business successes for Middleberg Communications, Hope Beckham, Pollack PR Marketing Group, and Keating & Co.

Paul Holmes

NEW YORK—ecoEnvelopes, the developer of a line of reusable envelopes, has selected the Middleberg Sustainability Group division of Middleberg Communications as its agency of record. “Middleberg’s sustainability practice is the right choice for an eco-smart company trying to build brand exposure and make a real difference,” says ecoEnvelopes founder and CEO Ann DeLaVergne. “Middleberg has the expertise, contacts and commitment to sustainability that will help grow our business.”


ATLANTA—Hope Beckham has added a number of new clients including LifeLock, a leader in the identity theft protection industry; Conway MacKenzie & Dunleavy, a turn-around management consulting company; MedsFile, a medical information company based in Atlanta; WNBA Atlanta; the National Hockey League Diversity Program for the upcoming All-Star Game in Atlanta; Preferred Customer Club, a leading vintage sports merchandise broker; Entaire Global, cnsultants in wealth creation for business owners; and Bullock Mannelly Partners, a real estate partnership specializing in office, retail and industrial developments.


LOS ANGELES—The Pollack PR Marketing Group has been selected by start-up technology company RoundTrip to develop its brand and strategic positioning and to provide ongoing corporate public relations and product marketing counsel for its national launch.  PPMG will support all PR initiatives for RoundTrip’s developing technologies and related products. The company develops and manufactures location and identification devices that use pattern recognition techniques to achieve very long battery life and long-range operations.

RUTHERFORD, NJ—Control Point Solutions, a leading provider of voice, data, and wireless telecom expense management solutions, has selected Keating & Co. as its public relations and strategic communications firm.

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