MINNEAPOLIS—Padilla Speer Beardsley has been chosen as agency of record for Rec Boat Holdings, which manufactures and distributes Four Winns, Glastron and Wellcraft boats. Padilla will develop a marketing communications program to increase lead generation and drive sales, and build brand loyalty for the three brands. The agency will provide advertising, public relations, and digital and social media and will design point-of-sale displays for the brands’ dealer networks.
RALEIGH, NC—French/West/Vaughan has been selected to handle marketing communication for the Southwestern Athletic Conference and its annual basketball tournament in Garland, Texas and football championship in Birmingham, Ala. FWV will develop and execute an integrated marketing campaign to enhance general awareness for the SWAC brand, and promote and support the conference’s athletics.
COLUMBIA, MD—Maroon PR has added 12 clients. In the sports category, new clients include the University of Maryland Athletics Department; Fields, a leader in sports field construction; Ripken Design, a project management firm; Baltimore Premier League Soccer’s Tottenham Hotspur Football Club versus Liverpool Football Club friendly match; the Under Armour High School Baseball All-America Game; Benchmark Sport International; Madd Gear, and world champion long jumper Brittney Reese. New entertainment accounts are Maryland Live! Casino; Townhouse Kitchen and Bar; The Oregon Grille restaurant; and the new online dating site SamePlate.com.
ST PAUL, MN—Beehive PR has added seven new clients to its roster in the first half of 2012. Friends of the Boundary Waters selected Beehive to develop and lead the launch of Mining Truth, a statewide education campaign about sulfide mining. The firm also added to its med tech client portfolio with heart valve replacement brand HLT and built its retail portfolio with an assignment from JB Hudson Jewelers. Other new clients include: consumer tech company Anser Innovation; design, building and remodeling firm Aulik & Associates; Twin Cities third-party logistics company Murphy Warehouse Company; and Women’s Foundation of Minnesota’s MN Girls are Not for Sale campaign.
ATLANTA—Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been selected by CorFire, the mobile commerce business unit of SK C&C USA and leading provider of mobile technology solutions, as its agency of record. Arketi is charged with building on the 2011 public relations campaign that the firm orchestrated for CorFire and the launch of its mobile commerce services. Arketi also assisted the company with its rebranding and messaging.
NEW YORK—Trylon SMR has been selected by Scenios as agency of record for media relations. Scenios provides cloud-based software that helps film and television companies manage productions more effectively.
LOS ANGELES—Blaze has added DeCoro, which offers Italian-designed leather furniture and will be debuting its 2012 collection in Vancouver next month.