Account News In Brief (July 21, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (July 21, 2014)

New business success for Edelman, Ogilvy, a&g, Momentum, Kemper Lesnik, Child's Play, Trevelino Keller, Pollack.

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FRISCO, TX—Quest Resource Holding Corporation, a leader in sustainability, recycling, and resource management, has retained Edelman to assist in its expanding public and investor relations initiatives for its subsidiaries, Quest Resource Management Group and Earth911. Edelman will be developing and executing a strategy to convey Quest's vision and goals, while also helping build brand awareness and corporate reputation through external communications, investor relations and overall brand marketing strategies.

WASHINGTON, DC—Ogilvy Public Relations will provide pro-bono support to the Wilson Center's Women in Public Service Project. Kate Cronin, global managing director of Ogilvy CommonHealth and Lisa Ross, executive vice president and head of public affairs will lead the engagement, which is focused on WPSP's strategic communications efforts to inspire and mobile a new generation of women leaders in public service.

PHILADELPHIA—Sesame Workshop, the nonprofit education organization behind the world-renowned children's program Sesame Street, has selected a&g for public relations, brand strategy and digital innovation to support the Workshop's community engagement initiatives such as Little Discoverers: Big Fun with Science, Math, and More!; Little Children, Big Challenges: Resiliency and Every Day is a Reading and Writing Day.

NEW YORK—The Law School Admission Council, a nonprofit corporation that provides products and services to ease the admission process for law schools and their applicants worldwide, has retained Momentum Communications Group, a marketing communications agency specializing in education and nonprofit clients, to promote its annual series of Law School Forums in 2014. 

CHICAGO—Jackman Reinvention, the Toronto-based retail reinvention company, selected KemperLesnik to support its effort to expand mindshare in the US. KemperLesnik will use media relations, events and social media strategies to generate greater awareness of Jackman among US retailers and the general business community.

NEW YORK—Child's Play Communications, an agency specializing in connecting companies with moms, has added SoCozy Professional haircare for kids, a new haircare brand specifically designed for children. The Child's Play team will handle social media and blogger programs for the launch of the SoCozy product collections.

NEW YORK—Soupman, parent company of The Original SoupMan soup brand, has engaged Trevelino/Keller as its public relations agency of record. The partnership comes as the company looks to elevate the iconic Original SoupMan brand and position itself as a premier franchise and retail company.

LOS ANGELES—The Pollack PR Marketing Group has been retained by Docupace, an industry leading technology provider, delivering paperless processing systems for financial services industry.  PPMG will direct the expansion of Docupace’s marketing and public relations activities.
 

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