Account News in Brief (June 23, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (June 23, 2008)

Dan Klores hired for brand buildingby LL Cool J, plus new business successes for Tech Image, Rubenstein Public Relations, and Zapwater Communications.

Paul Holmes

NEW YORK—DKC has been retained to develop and implement a brand building campaign for rapper, actor and businessman LL Cool J. In choosing DKC, he cited the firm’s wide range of entertainment clients, particularly in the music industry, as well as DKC’s history of successfully heightening the profiles of individuals. The firm has also been selected, via Sterns Music, to represent emerging singer Mayra Andrade.


BUFFALO GROVE, IL—Tech Image has recently become the agency of record for Follett Digital Resources, INOC and Laurus Technologies. Follett Digital Resources provides educational software, services and technology; INOC (Independent Network Operations Consortium) offers Internet service provider companies support, software, and services; and Laurus Technologies is a Midwest regional IT consulting firm.


NEW YORK—Guernsey's, a three decade-old auction house has hired Rubenstein Public Relations to publicize its Rosa Parks archive, which will be sold in its entirety to a museum, university or other institution. RPR has represented Guernsey's in past auctions, including those pertaining to John F. Kennedy, Elvis Presley, Jerry Garcia, John Coltrane and Mickey Mantle. The Rosa Parks Archive features thousands of items, ranging from childhood mementos to personal writings, books inscribed by presidents and gifts from American school children.


CHICAGO—Zapwater Communications has been retained by businesswoman and developer Lynn McMahan. Responsibilities will include personal publicity and media relations for McMahan's development company, Trinity Development, which currently has projects in Illinois, Wisconsin, Colorado and Parrot Cay, a private island in the Turks and Caicos.

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