PARSIPPANY, NJ—Coyne has been selected as agency of record by global outdoor lifestyle brand Timberland to provide public relations strategy, ideation and program activation in North America. The agency will aim to build awareness and excitement around Timberland products and celebrating its commitment to sustainability. The will serve as AOR for Timberland's brand PR as well as product-focused initiatives across men's and women's footwear, apparel and accessories.
NEW YORK—Finn Partners has been retained by Cinnabon as agency of record following a competitive review. The agency will work in partnership with Cinnabon to extend its brand leadership, introduce new products across all sales channels, and leverage PR and social media to build and sustain brand buzz.
NEW YORK—United Entertainment Group, an Edelman sister company focused on entertainment and sports marketing, has been selected as the communications agency of record for Speedo USA, a division of PVH Corp. UEG has worked with Speedo USA on brand positioning and strategy and will be now responsible for strategic communications planning and execution and social community engagement. UEG will support the brand’s major events including athlete activations, new product launches and the Rio 2016 Olympic Games.
NEW YORK—MWW Public Relations has added US Bank, the fifth largest commercial bank in the United States, to its client roster. MWW will develop and execute a communications program to support the brand, enabling the bank to reach and engage with key stakeholders across the country. The firm will draws on its financial services expertise and its corporate communications, social media, and research and insights practices.
RALEIGH, NC—French/West/Vaughan has been selected by the Greater Raleigh Convention & Visitors Bureau as its creative services agency of record following an 18-agency competitive review. FWV will collaborate with GRCVB’s in-house marketing and design staff to develop advertising campaigns and creative, as well as other marketing communications including website content and blog content and video assets for GRCVB.
NEW YORK—The Halo Group, a branding and marketing communications agency, will be launching international beach chic Spanish accessory brand Flossy Shoes into the US marketplace with an integrated social media program.
NEW YORK—Turner Public Relations has added Waldorf Astoria Park City, a luxury property located in Canyons Resort, to its client roster. TPR will focus on media relations and strategic social media planning for the property.
COLUMBIA, MD—Maroon PR is working with Big League Chew bubblegum, owned by Lincolnshire, Ill.- based, Ford Gum & Machine Co. Maroon PR will provide various services including media relations, social media and strategic partnership development during Big League Chew’s 35th Anniversary year.
DELRAY BEACH, FL—The Buzz Agency has added new clients including the US Immigration Fund, Habit Burger, Boca West Country Club, Sunflower Creative Arts, Aviation Week Events and Clive Daniel Interiors.
NEW YORK—Beautiful Planning Marketing & PR has added a new client, Dr. Joshua Perlman, co-founder of the NYC Smile Spa in midtown New York.
NEW YORK—Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions, a developer of medical software that enables patients to access to their complete medical records from any source.