Account News in Brief (March 30, 2009)
Charting the future of public relations
Holmes Report

Account News in Brief (March 30, 2009)

The Morris + King Company has been retained by Abyssinian Development Corporation, plus new business for Ackermann PR, Peppercom, The Castle Group, JMPR, Greenough Communications, The Bateman Group, and Duffy & Shanley.

Paul Holmes

NEW YORK—The Morris + King Company has been retained by Abyssinian Development Corporation, a not-for-profit comprehensive community development corporation dedicated to improving the quality of life in Harlem, New York. MKC will develop and execute a comprehensive public relations campaign on behalf of ADC for special projects and initiatives including ADC’s 20th anniversary events. For more than five years, MKC has worked closely with ADC and on a recurring basis for numerous site openings and project work.


KNOXVILLE, TN—Clayton Homes has chosen Ackermann PR as its national agency of record to handle all aspects of its public relations efforts. Clayton is a Berkshire-Hathaway company that builds, sells, finances, leases, and insures a full spectrum of affordable housing and is the nation's number one retailer of modular and manufactured homes. “We worked with Ackermann on the initial unveiling of our new iHouse,” says Clayton president and CEO Kevin Clayton. “We were so pleased with their work that we decided we wanted an ongoing relationship.”


NEW YORK—Peppercom has added two new clients: architecture and design firm Astorino; and elliptipar and Tambient, divisions of SRSDI, an architectural lighting manufacturer. Peppercom will launch integrated communications efforts and thought-leadership campaigns to raise awareness of and drive interest in each company.

BOSTON—The Castle Group, an independent public relations, events management and incentive agency, has added Friendly Ice Cream Corporation to its consumer public relations practice. Castle will work with Friendly’s internal public relations team to support new product launches and brand-building initiatives, including the company’s new “Sprinkle-Vision” integrated campaign, a year-long initiative that captures the spirit of fun and family embodied by a visit to Friendly’s, incorporating an online game component, an ad campaign, in-store activities and a new kids’ menu.


WOODLAND HILLS, CA—, an online marketplace connecting homeowners to prescreened and customer-rated home service professionals, has engaged JMPR Public Relations to assist with PR services, media relations initiatives and special projects. Focal points  include providing home trends for Spring, promoting the expertise of ServiceMagic’s professionals, and developing creative lifestyle, business, and technology profiles to enhance the company brand. 


BOSTONGreenough Communications is partnering with the Babson Energy & Environment Club to promote the fourth annual Entrepreneurial Energy Expo.  The conference will focus on how innovation is driving a new era of energy, economics and policy.


SAN FRANCISCO—The Bateman Group has marked its five year anniversary with the addition of two new clients: Platform Computing and Jericho Forum, an international IT security think tank. Both have selected the Bateman Group as PR agency of record.


PROVIDENCE, RI—Duffy & Shanley has expanded its services for The Barrett Group, an industry leader of fee-based career management consulting for executives and professionals nationwide. The agency, which previously designed The Barrett Group’s website,, will execute a national online advertising campaign and use public relations tactics to generate awareness of the client’s services.



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