LOS ANGELES—JMPR Public Relations has been retained by leading children’s toy manufacturer and distributor Funrise to handle media relations duties for its Tonka branded products under license from Hasbro. JMPR will work with the internal marketing team to help develop strategy and implement consumer engagement programs, new product launches and special events. It will also be responsible for leading a broad range of media outreach initiatives including the promotion of Tonka Motorsports involvement with the Lucas Oil Off-Road Racing Series, the Lucas Oil Pro Pulling League and sponsorship of race drivers Eric Barron, Myan Spaccarelli and Taylor Atchison. In addition, JMPR will also help leverage Tonka’s marketing partnerships with Ford and Toyota, raise awareness for various community and philanthropic events across the country, and help to launch/introduce new Tonka-branded products to non-endemic press.
WASHINGTON, DC—Global Bridges Healthcare Alliance for Tobacco Dependence Treatment—a partnership between Mayo Clinic and the American Cancer Society—has selected JPA Health Communications to manage its digital presence and network communications. JPA will provide counsel and practical support for Global Bridges’ digital communications and for the organization’s grantees and thousands-strong global network of health professionals.
RALEIGH, NC—French/West/Vaughan has been selected by the Brand Napa Valley winery as agency of record for integrated marketing initiatives including brand strategy and positioning, communications and creative execution. FWV will help Brand increase awareness among high-end consumer media, industry and trade influencers.
SAN DIEGO—Havas Formula has added Monoprice, an e-commerce leader that offers consumer electronics and tech gear at low prices, to execute a strategic PR program. Havas Formula’s campaign seeks to increase brand awareness through a robust product review initiative, blogger engagements, thought leadership, which includes expert positioning and a speaker bureau, and award submissions.
LOS ANGELES—Amy Levy Public Relations has signed Premium Gold Flax Products and its Debbie Kay Baking Mixes; Rosewood Pantry gluten-free cookies; and You Are Loved Foods’ paleo-friendly sweet snacks.
DALLAS—The Richards Group has been selected as the agency of record for Schwab’s Trading Services business. Responsible for creative development and digital marketing, The Richards Group will launch new work for the brand in early 2015.