SEATTLE—KEF America, manufacturer of audio speakers and equipment, has selected Waggener Edstrom Worldwide to promote the brand and its products, with a focus on its new X Series computer speakers and M Series line of headphones. KEF America is partnering with WE to raise its profile beyond the audiophile community. WE will promote the brand through integrated marketing efforts that include experiential events as well as word of mouth, digital, news and reviews campaigns.
NEW BRIGHTON, MN—Risdall Marketing Group has added new clients including Trust Point, one of the oldest and largest independent trust and financial services companies in the United States, and Mikki Williams, an international speaker, coach and consultant who works with companies and leaders to improve communications and presentation skills.
NEW YORK—Krupp Kommunications has added Shawn Achor, a leading positive psychology expert and author of the book The Happiness Advantage, to its roster of lifestyle and wellness clients. K2 will provide brand management, as well as national and regional media relations to develop Achor’s overall brand and launch his new book, Before Happiness.
LOS ANGELES—JS2 Communications has signed New School of Cooking, located in the Culver City Arts District. The firm was hired to launch its new professional-level training program, and promote its current educational offerings. The business will be run out of the agency's Los Angeles office.