Account News in Brief (May 3, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (May 3, 2010)

rbb Public Relations has been named agency of record for Baltus Collection and the 2010 AIA National Convention, plus new business for Makovsky, Stanton, VPE, Robin Leedy & Associates, Rubenstein PR and LVM Group.

Paul Holmes

MIAMI—rbb Public Relations has been named agency of record for Baltus Collection, a high-end furniture line from Spain that recently opened its first stateside showroom in Miami’s Design District, and the 2010 AIA (American Institute of Architects) National Convention, which will unite architects and designers to discuss Design in a New Decade. rbb will provide Baltus and AIA with brand management counsel, strategic public relations and comprehensive media outreach to consumer and trade audience targets.    

NEW YORK—Makovsky + Company has been selected by BioNJ,  New Jersey’s  biotechnology trade association, to redevelop the organization’s website. The firm’s branding and interactive team, led by executive vice President Tim Kane, will work with BioNJ to develop an enhanced online experience for the association’s more than 250 member companies and the many visitors from New Jersey and beyond that access the site. 

NEW YORK—Stanton Public Relations & Marketing has been named public relations agency of record by Berkline, a leading home furnishings manufacturer specializing in reclining chairs, sofas, and home theater seating. With a focus on corporate and business-to-business media relations, the Berkline campaign will in large part focus on supporting the company’s key product and program launches at the top home furnishings markets throughout the year. Stanton will also help Berkline continue to build strong relationships with its keys audiences, including furniture buyers, retailers and dealers.


SAN DIEGO—VPE Public Relations has been named agency of record for Dos y Dos, a live-action television series recorded in Spanish and English for children ages two through seven. Dos y Dos is produced by the Latin American Multimedia Corporation. VPE will work to increase and generate awareness of the Dos y Dos brand and its multiple properties to international audiences.

MOUNT KISCO, NY—OTC health and beauty PR specialist Robin Leedy & Associates has added two new clients: Conair hair care products and Fleming Pharmaceuticals’ Ocean nasal saline products. The agency will conduct social media campaigns to introduce new Conair hair products and create a brand community and support the new Ocean Complete Sinus Irrigation with targeted blog efforts.

NEW YORK—Iconosys, a company dedicated to enhancing mobile applications by making them faster, easier and safer, has retained Rubenstein Public Relations to generate media exposure for its portfolio of next-generation communication solutions.

NEW YORK—LVM Group has been retained to handle the public relations for W X Y architecture + urban design, a Manhattan-based firm.

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