Account News In Brief (May26, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (May26, 2014)

New business wins for MWW, rbb, Liberty, Trevelino Keller, Brandware, JMPR, King + Co, Buffalo, Magrino.

Holmes Report

NEW YORK—Bowlmor AMF has selected MWW as public relations agency of record. In July 2013, Bowlmor merged with industry leading AMF Bowling Worldwide, creating the largest operator of bowling centers in the world with more than 7,500 employees and 270 bowling centers. MWW will help guide communications strategy for the company and its portfolio of brands which include Bowlmor, AMF and Bowlero. Additionally, the firm will help amplify a national marketing campaign that will position bowling as America’s Saturday night activity.

MIAMI—rbb Public Relations has been named agency of record for Apple Leisure Group, a vertically-integrated hospitality company that is one of the largest wholesale vacation providers in the US travel industry. rbb will execute a PR campaign focused on building awareness of Apple Leisure Group’s offerings through company and executive profiles, thought-leadership positioning, and media relations activity targeted towards hotel owners and developers in the US and Canada, Mexico, Latin America, the Caribbean and Spain.

SAN JOSE, CA—Liberty Comms, an integrated digital communications agency, has been retained by Nutanix, a leading provider of next-generation datacenter infrastructure solutions. Liberty will be responsible for formulating and executing an overall integrated communications strategy to promote Nutanix’s virtual computing platform. The work will include planning, content creation, thought leadership and brand awareness.

ATLANTA—FotoIN Mobile Corporation, a leading provider of a mobile and cloud based solution for photo documentation and filing, has selected Trevelino/Keller as its public relations agency based on the agency’s depth within the startup’s core vertical markets and experience in bringing companies and startups to market.

ATLANTA—Brandware Public Relations, an independent, full-service public relations firm specializing in enthusiast brands, has been selected as a public relations partner by G2G (Getaway2Give) Collection, a luxury destination club modeled on social enterprise principles. Brandware will work with the G2G Collection team on building awareness for the group’s rapidly growing list of property and charity partners, as well as corporate and member activities, achievements and events.

WOODLAND HILLS, CA—JMPR Public Relations, has been appointed as the North American agency of record for European-based Larte Design, a luxury tuning company specializing in the personalization of premium SUVs made by premium OEMs such as Infiniti, Range Rover and Mercedes. JMPR will be responsible for assisting Larte with its US introduction as well as handling a range of media relations and event activities, focused on automotive, lifestyle and trade media.

NEW YORK—King + Company has been retained by New York Code + Design Academy, an institution offering a variety of hands-on, intensive workshops in web and mobile app development and UI/UX design. As agency-of-record, KCo will develop and execute a public relations campaign on behalf of NYCDA to help educate the public on the accessibility and advantages of its course offerings.

VIENNA, VA—Mystical Golf, owner and operator of The Witch, Man-O-War and The Wizard courses in Myrtle Beach, SC, has extended its partnership with Buffalo Communications as public relations agency of record.

NEW YORK—Magrino has added a new home furnishings and design client, Pure Home, an online home décor marketplace for matching consumers with products that fit their personal style.

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