Account News in Brief (November 10, 2008)
Charting the future of public relations
Holmes Report
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Account News in Brief (November 10, 2008)

Lionel Trains selects DKC, plus new business for Airfoil Public Relations, Trylon SMR, Gibbs & Soell, Carabiner Communications, Gravitas Communications, Arketi Group, Tier One Partners, LVM Group. and Tiziani Whitmyre.

Paul Holmes

NEW YORK—Lionel Trains, a leading producer of model trains for over 100 years, has selected DKC to provide promotional support through the course of the 2008 holiday season. Lionel will look to DKC to raise the brand’s awareness on a mass scale, primarily through outreach to consumer press.

 

DETROIT—Airfoil Public Relations has added DreamFactory Software, a Mountain View, Calif.-based cloudware publisher, to its client roster. Along with providing media and awards support, Airfoil is also researching various speaking opportunities for DreamFactory. And Airfoil is working with DreamFactory’s partners such as Intuit and Salesforce.com to elevate awareness of DreamFactory’s profile as cloudware provider.

 

NEW YORK—Trylon SMR has been selected by The Archaeological Institute of America as agency of record to handle public relations for all its media relations requirements. The Archaeological Institute of America is North America’s oldest and largest organization devoted to the world of archaeology.

 

NEW YORK—Gibbs & Soell has been named public relations agency of record for the American Society of Home Inspectors, the oldest and largest non-profit, professional organization of home inspectors in North America. Gibbs & Soell will provide strategic public relations counsel, consumer and real estate media relations, and communications messaging/training.  It will serve ASHI from Gibbs & Soell’s offices in suburban Chicago.

 

ATLANTA—Technology public relations firm Carabiner Communications has signed five new companies during the third quarter of this year. The new clients are Cardlytics, developer of a loyalty solution for banks and marketers; LeadLife, which  provides on-demand marketing automation software; Omnivue, a provider for businesses looking to automate and streamline financial and customer relationship management; TopEyeView, which provides environmentally-friendly helium blimps; and vmSight, a provider of end user experience assurance for virtual desktops and applications. 

 

NEW YORK—Digital public relations specialist Gravitas Communications has been selected as agency of record by VoloMedia, a leading provider of advertising and analytics for downloadable media.VoloMedia selected Gravitas to help establish awareness of the company in the new media landscape, and to widen its footprint as a primary player in downloadable audio and video advertising. The firm’s work is focused on strategy, thought leadership, national and trade media relations, and event marketing.

 

ATLANTA—Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Brand Velocity as agency of record, charged with creating a thought leadership platform and marketing tools to promote the company's accelerated enterprise project management methodology. Arketi will provide Brand Velocity with services including positioning and messaging, public relations and thought leadership, brand development and sales preparedness. Arketi's work will help the company target audit committee chairs, C-suite executives and board members of Fortune 500 companies.

 

BOSTON—Tier One Partners has added three new clients: Bravestorm, the maker of BoldChat, which offers live communication software;  Pixily, an interactive document management service; and Searchme, which uses patented visual search and category suggest features to deliver search results.

 

NEW YORK—LVM Group has been chosen to handle the public relations for the Institute of Design and Construction, a New York City college, and JCJ Architecture, a New York City-based firm with offices in six cities in the United States.

 

SHARON, MA—RainDance Technologies, a provider of droplet-based microfluidic technology for use in human health research to predict and prevent disease, has selected Tiziani Whitmyre as its public relations and Internet marketing services partner.
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