LOS ANGELES—Rogers & Cowan has been selected as agency of record by The Latin Recording Academy for the 12th Annual Latin Grammy Awards. Rogers & Cowan was the agency of record for the first 10 telecasts and was selected for its expertise in media relations, strategic planning and social media in the Latin and mainstream entertainment space. Executive vice president Maureen O’Connor will lead the campaign from the firm’s Los Angeles office.
NEW YORK—GCI Health has been selected by Cervilenz to increase awareness of the company’s NEW obstetrics device. GCI will conduct media outreach highlighting the CerviLenz device as an easy way for all pregnant women to have their cervix measured more than once during pregnancy without ultrasound.
WASHINGTON, DC—Susan Davis International has added one new client and renewed two more. For the Everglades Foundation, SDI is providing strategic and special events counsel as well as production and management for the 2012 Everglades Water Supply Summit in Tallahassee, Fla.; for the second year, SDI was retained for volunteer outreach, logistics support, and event registration for the Annual Fannie Mae Help the Homeless Walk; and also for the second year, SDI is providing strategic counsel, media outreach, and event management for the 25th Annual Sea Service Leadership Association Women's Leadership Symposium in Washington, DC.
NEW YORK—LVM Group has been retained to handle the public relations for three new New York City-based clients: BOCA Group, a leading elevator and escalator consulting company; the New York chapter of CoreNet Global, a thought leader for corporate real estate professionals in New York City; and The Mufson Partnership, an architectural firm.
CHICAGO—Zapwater Communications has been retained by Kiehl’s Since 1851 to oversee public relations, influencer outreach and event logistics for the opening of the New York-based skin care company’s Midwest flagship store.