Account News In Brief (October 14, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (October 14, 2012)

New business success for 360 PR, Blaze, Crossroads, Lou Hammond, Public Communications Worldwide, and Buffalo Communications.

Holmes Report

BOSTON—360 Public Relations has been selected to handle PR and Facebook development for Kretschmer, an iconic 75-year-old brand, a part of Sun Country Foods, and the largest brand of wheat germ in the US. “The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” says Sun Country Foods president and CEO Roy Lubetkin.

LOS ANGELES—Hangar 24 Brewery, makers of handcrafted beer in Redlands, Calif., has selected Blaze as its agency of record. The agency’s goals for brand promotion and market expansion include a specialized media relations campaign, as well as an integrated blogger strategy for the brewery and its products.

KANSAS CITY—Applebee's Neighborhood Grill & Bar has tapped Crossroads, founded earlier this year by industry veteran Mike Swenson, as its PR firm of record.

NEW YORK—Lou Hammond & Associates has added several new clients: Bristol, Rhode Island; Hotel Saint-Barth Isle de France; Laucala Island Resort; the Gaillard Center, which will be the home of the Charleston Symphony Orchestra and a venue for sustained arts education; The Haunted Attraction Association, the official association in the haunt industry; and The Garden City Hotel in central Long Island.

GARDEN GROVE, CA—Public Communications Worldwide, a technology public relations firm, has been selected as agency of record by NYNE, a company that seeks to enrich consumers’ listening experiences with advanced acoustics. The firm will provide strategic public relations services focused on both consumer and trade print, broadcast and online media to increase awareness and drive sales of NYNE’s innovative audio and multi-media products.

PALM BEACH GARDENS, FL—Old Palm Golf Club, a private and exclusive residential community in the Palm Beaches, has selected Buffalo Communications to create and implement a public relations program. Buffalo will position Old Palm editorially within image-aligned media nationally and regionally.  The firm will also assist with social media programming and general ideation to engender affluent home-seekers to live and play golf at Old Palm.

 

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