Account News In Brief (October 24, 2011)
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Holmes Report
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Account News In Brief (October 24, 2011)

New business for Maloney & Fox, RLF, French/West/Vaughan, Rogers & Cowan, Goodman Media, Trevelino/Keller, JS2, Workhouse and Carolyn Izzo.

Holmes Report

NEW YORK—Maloney & Fox has been named agency of record for Elevation Franchise Ventures, franchisor of the international organic burger restaurant chain Elevation Burger, and for the Jewish Association Serving the Aging, one of New York’s largest agencies serving older adults. As agency of record for Elevation Burger, Maloney & Fox is responsible for branding and strategic positioning, corporate communications, social media strategy and content development, local and national media relations. For JASA, the firm has been charged with generating widespread awareness of the group through a media campaign and strategic partnerships.

GREENSBORO, NC—RLF Communications has been engaged as the agency of record for MasterShield Gutter Protection, a leader in the gutter guard industry; American Founders Bank, which offers personal and commercial banking services; and Woozie, a registered trademark of JB Originals. RLF will help to enhance communication strategies for each company through public relations, traditional and online marketing campaigns, re-branding initiatives and advertising.

RALEIGH, NC—Strata Solar, an international provider of complete solar energy systems and installations, has engaged French/West/Vaughan as its public relations agency of record. “We selected FWV because of its considerable experience with growing brands in the energy and construction sectors,” says Markus Wilhelm, CEO of Strata Solar. “As we continue to be committed to fostering sustainability and environmental responsibility, we are confident that the services FWV can provide will be invaluable moving forward.”

NASSAU—The Bahamas International Film Festival has once again retained Rogers & Cowan to handle all publicity for the 8th edition of the festival, taking place December 1-4. Rogers & Cowan has overseen all publicity efforts as the agency of record for the last four editions of the Festival and the firm is once again being called upon to broaden the Festival’s profile on both local and international levels.

NEW YORK—Terra, a leading global online media company that reaches 81 million monthly visitors with entertainment, sports, and news content across multiple platforms, has named Goodman Media International as its global agency of record. Goodman Media will help position the company’s executives as experts in their respective fields and authorities on emerging issues in the global marketplace, in addition to enhancing the visibility of the entire company.

ATLANTA—Revenue Analytics, the leader in revenue management and price optimization, has retained Trevelino/Keller to manage its public relations needs. Trevelino/Keller will initially focus on media relations, industry relations, analyst communications and executive visibility with the overarching goal of elevating the company's thought leadership position within the industry and its key vertical markets.

LOS ANGELES—JS2 Communications has added four new southern Californian restaurant clients to its food and beverage division: Lazy Dog Cafe has eight locations throughout Southern California; Ombra Ristorante is a neighborhood bistro in Studio City; Ra Pour is a destination restaurant featuring contemporary global cuisine; and Tar & Roses, a new restaurant in Santa Monica with a rustic wood burning oven.

NEW YORK—Workhouse has been selected by the award-winning Manhattan creative agency Simplissimus as agency of record. Workhouse will develop integrated promotional campaigns that synchronize communication efforts, including international endeavors, and will execute a public relations plan for project publicity and special events.

NYACK, NY—Carolyn Izzo Integrated Communications has been selected by RealBeanz, the ready-to-drink iced coffee beverage company. The firm will raise awareness of the RealBeanz brand through a campaign focusing on strategic media relations, social media, sampling events and trade shows.

 

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