NEW YORK—Burson-Marsteller has been selected by Vipshop Holdings, one of China’s leading online discount retailers, to work on its financial media relations. Burson-Marsteller’s US-China specialty group will work with Vipshop to position the company as a leader in China’s booming e-commerce industry among the US financial media. The account will be led by managing director Daisy King, head of the specialty group.
SAN FRANCISCO—MWW has been retained by Nimbuzz, one of the world’s largest messaging apps with over 110 million registered users in more than 200 countries. The company taps MWW’s San Francisco-based consumer technology team to build and execute a communications campaign that will increase its visibility in the U.S. while augmenting its international presence. The team will help the company refine its brand messaging/positioning and seed its partnership outreach initiatives.
WASHINGTON, DC—The American College of Cardiology has hired Environics Communications to provide traditional and social media relations support for the College’s 62nd annual meeting. Environics will work closely with ACC staff to develop and implement a media relations campaign promoting groundbreaking research, maximizing coverage for the College in both traditional and social media before, during and after the annual meeting.
NEW YORK—Workhouse has been selected by the 25th Anniversary of Robert Harling's Steel Magnolias as agency of record. Workhouse will develop integrated promotional campaigns that synchronize communication efforts on behalf of the special event and will execute a comprehensive public relations plan for project publicity and charitable initiatives.
MALIBU, CA—Tellem Grody Public Relations has expanded its client roster with two new highly anticipated national shows: William Shatner will bring his one man show Shatner's World: We Just Live In It to 20 additional cities across the US in 2012-13. And chef, author and television host Anthony Bourdain brings his Guts & Glory tour to 12 cities in the fall.