BOSTON—Shift Communications has been chosen by the digital marketing division of dmg :: events, the parent company of the ad:tech expositions and conferences, to handle traditional public relations and social media duties for ad:tech New York, a leading conference and trade show for the digital marketing industry. Shift will also be handling PR and social activities for two of dmg’s smaller shows: The Digital Collective and the CMO Collective.
ATLANTA—Jackson Spalding has recently added five new clients including SCANA Energy, a leading natural gas marketer in Georgia, which tapped the firm to help launch the company’s social media plan; Oliver McMillan, a San Diego-based urban redevelopment firm, which selected Jackson Spalding as its public relations partner for the Buckhead Atlanta mixed-used project; the new Monastic Heritage Center at The Monastery of the Holy Spirit; Brit Insurance Services for crisis communications; and Georgia Comprehensive Spine, a new affiliate of Georgia Neurological Surgery.
CHICAGO—Zapwater Communications has been retained by Room & Board for regional public relations and marketing. Zapwater will manage regional media relations, social media, marketing, and event planning for all three of the home furnishing store’s Chicagoland locations, including Chicago, Oakbrook and Skokie.
ATLANTA—Calysto Communications, a public relations firm focused on the communications industry, has been hired to manage public relations and media relations forDigitalRoute, an independent Swedish software vendor. Calysto will manage strategic planning, media relations and analyst relations activities for DigitalRoute in conjunction with the TM Forum Management World Americas 2011 trade show.
NEW YORK—PowerImage Public Relations has been selected to provide corporate, media relations, and branding initiatives for David Freschman and his firm, Innovation Capital Advisors.