Account News In Brief (September 10, 2012)
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Holmes Report
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Account News In Brief (September 10, 2012)

New business success for MWW, Schwartz Media Strategies, Child's Play, Buffalo and Lisa Lori Communications.

Holmes Report

WASHINGTON, DC—MWW has been selected as agency of record by H5, a leading provider of technology-assisted review and document retrieval services for legal,  corporate and government clients. MWW will provide a blend of government relations and public relations support for business development in the federal marketplace, executive eminence and thought leadership, and support for the federal adoption of industry policy and standards. 

MIAMI—Miami-based public relations, marketing and digital media firm Schwartz Media Strategies has expanded its real estate, hospitality and consumer affairs practices with the addition of Walmart, Jones Lang LaSalle, the InterContinental Miami hotel and Pinnacle Housing Group. Schwartz Media Strategies’ work will include regional, national and international media relations, targeted marketing initiatives, and social media campaigns.

NEW YORK—Child’s Play Communications, which specializes in connecting companies with women, has added Ganz, the Ontario, Canada-based leader in the gift industry, to its client roster. Child’s Play will be responsible for assisting with all public relations efforts, including traditional media and blogger outreach, for the launch of Tail Towns Friends, a hybrid Facebook game and gift collection that enables women to enjoy the game’s characters both online and offline.

MILWAUKEE—Mobile Warming Gear, maker of heated windproof and waterproof outerwear for the golf-lifestyle market, has retained Buffalo Communications to manage a public relations program and consult on a wide range of marketing and sales initiatives. Buffalo will promote Mobile Warming Gear to print, digital and broadcast media covering sports, outdoors, lifestyle, fashion, travel and technology themes.

GREENWICH, CT—Lisa Lori Communications has been selected as agency-of-record by MDSolarSciences, a combined skin cancer protection and prevention company and skin care photo-aging reduction and reversal company, for its public relations and special events.

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