TORONTO—Hill & Knowlton Canada has been selected by WestJet Airlines after a competitive review process to provide crisis communications preparedness services and media training. According to Richard Bartrem, vice-president of culture and communications at WestJet: “With commitment to the safety of our guests and employees as one of our core values, it is critical that we do everything possible to safeguard them and communicate in their best interests. Hill & Knowlton demonstrated the type of deep experience, international network, and forward thinking approach that we are confident we can rely on to help ensure we have a world-class emergency response program.”
NEW YORK—T-fal/WearEver, a division of Groupe SEB USA, has retained M Booth & Associates to lead public relations efforts on behalf of its T-fal, Emerilware by T-fal, WearEver, Mirro and Regal brands. “M Booth & Associates impressed us with its ability to create campaigns that deliver on key messages in the offline and online world,” says Greg Cairo, vice president of marketing. The firm will spearhead separate campaigns that seek to generate trial and awareness and deepen ownership of the kitchen counter space.
MANCHESTER-BY-THE-SEA, MA—Warner Communications has been retained by The Leary Firefighters Foundation, founded by actor and comedian Denis Leary. Warner will become the foundation’s agency of record, managing all public relations activities.
BOSTON—The clean technology practice at Greenough Communications has been selected by Geo2 Technologies, a leading developer of multifunctional filters for next-generation clean diesel solutions. Greenough will help Geo2 establish its brand identity and raise awareness of its patented filtering technology as a way for automakers to meet global diesel emission and fuel efficiency standards quickly and cost-efficiently.
NEW YORK—5W Public Relations has added two wireless technology clients and one online video client, further expanding its online and technology division. The new clients are Vividas, which enables content owners to distribute broadcast or high definition quality video over the internet or corporate networks and which is looking to 5W to position its technology as an alternative to Windows Media; Vumber, a provider of anonymous, disposable phone numbers, which has retained 5W to launch its service to businesses and to raise awareness among targeted youth markets; SendUDirect and SendUMobile, which 5W will introduce at the upcoming College Fest in Boston.
CHICAGO—Zapwater Communications has been retained by Shakespeare Squared, a full-service development company serving educational and trade publishers. Zapwater will provide communications strategy and media relations for Shakespeare Squared as well as its sister organizations Upgrade Education and the Shakespeare Squared Foundation, both currently in the development stages.
ATLANTA—Arketi Group has expanded its roster of business-to-business technology clients with the addition of Cbeyond, a leading IP-based managed services provider to small businesses.