NEW YORK—Lou Hammond & Associates has added several new clients for public relations, social marketing and positioning: Santa Fe Convention & Visitors Bureau; Travelex Currency Services; Ocean Reef Club; and Holiday Isle Resort & Marina.
NEW YORK—Augme Technologies, a leading developer and provider of smart mobile technology, has selected DKC Public Relations as its agency of record. DKC will work with Augme to promote the company's interactive mobile marketing services, including Ad Life, a platform that encourages consumers to interact with ads, products, and services they want to know more about in real time.
ATLANTA—Trevelino/Keller Communications Group has added SlimWare Utilities to its technology practice. Based near Biloxi, Miss., SlimWare Utilities is a cloud-based provider of data management solutions that repair, update, stabilize and optimize personal computers. Trevelino/Keller will focus on traditional media placement, analyst relations, conference and tradeshow strategies, speaker bureau efforts and social media support for SlimWare Utilities.
LOS ANGELES and NEW YORK—JS2 Communications has added five new clients and re-signed one. New Los Angeles clients are Cham Korean Bistro, Farmshop and Hello Pasta. The new New York clients are mai cuisine and Wicked Start, with the Toy Insider re-signing for a fourth year.
BOSTON—Laidlaw Group has added a new hospitality client, Boston South End hotspot, 28 Degrees, a popular after-work and evening destination. The firm will create an integrated social influence marketing program and search engine optimization campaign.
WOODLAND HILLS, CA—The Amelia Island Concours d’Elegance, one of the nation's leading vintage auto events, has retained JMPR Public Relations to conduct public relations outreach and initiatives. This is the agency’s fourth year responsible for handling the event’s media relations activities.
LOS ANGELES—PondelWilkinson, an investor relations and strategic public relations consultancy, has formed a pro bono partnership with Public Counsel Law Center, a nonprofit organization that provides free legal assistance to more than 29,000 low income children and adults each year.