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Account News In Brief (September 8, 2014)
Holmes Report
Holmes Report
News and insights from the global PR industry

Account News In Brief (September 8, 2014)

New business success for Jeffrey Group, Allen & Gerritsen, French/West/Vaughan, Fishburn, Kemper Lesnik, Conundrum, Nancy J Friedman.

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MIAMI—JeffreyGroup has been selected to manage a Latin American communications program for Victaulic, a leader in grooved mechanical pipe joining solutions. Victaulic has 3,600 employees and 15 manufacturing locations, including facilities in Mexico and sales operations in Brazil. Communications efforts will include B2B public relations and social media, trade show support, and influencer outreach within Victaulic's vertical markets.

BOSTON— Meetup, a network of local groups with more than 18.4 million members in 175 countries worldwide, has selected Allen & Gerritsen as its public relations agency of record after a competitive review. A&G has been asked to introduce more people to the Meetup phenomenon through creative storytelling.

RALEIGH, NC—Osceola County, Experience Kissimmee and the Silver Spurs Arena have retained French/West/Vaughan to provide advertising, promotional and public relations services for the RAM National Circuit Finals Rodeo. FWV will assist with marketing for the event, creative services and branding, social media and partner promotion with Western and rodeo industry partners.

NEW YORK—Fishburn's New York office has been appointed by Glory Global Solutions and the securities business of MUFG to provide a range of US strategic and operational communications services, spanning media relations, employee engagement and brand reputation. Mitsubishi UFJ Securities (USA) has hired Fishburn to provide US media relations and employee engagement services. Glory Global Solutions chose the firm to advise on company-wide messaging, employee engagement and US media relations.

CHICAGO—Vistage, the San Diego-based peer advisory membership organization, has selected KemperLesnik for public relations services to expand awareness of the benefits of peer advisory boards among business owners and key business executives in the US and provide media exposure for Vistage members and chairs. KemperLesnik will utilize media relations and executive social media strategies to achieve results.

TAMPA, FL—Van Gogh Imports has retained Conundrum as its public relations agency of record for the Molinari portfolio. The agency is charged with assisting Van Gogh Imports with proactive and reactive external communications for Molinari Sambuca Extra; Molinari Caffe; and Limoncello di Capri. Conundrum will assist Molinari with communications to a variety of external stakeholders including trade and consumers.

NEW YORK—Nancy J. Friedman Public Relations has added two new accounts in the Turkish tourism market: the Marmara Collection, a leading Turkish hotel brand including The Marmara Taksim, The Marmara Pera, The Marmara Sisli, The Marmara Bodrum and The Marmara Antalya; and luxury carpet producer and atelier Nakkas. 

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